Komori
M&A and Subsidiary Changes7067Branding Technology Inc.Information and Communications, Services and Others

Notice Regarding the Acquisition of Shares in menu magazine Co., Ltd. (Making It a Subsidiary)

ブランディングテクノロジー has decided to acquire all common shares of menu magazine and make it a subsidiary. The acquisition price is ¥650 million, and the seafood business is scheduled to be carved out simultaneously with the share transfer.

Worth reading
69In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Mixed performance
Direction inferred from the company’s description.
Scale
650
¥ million (purchase price for the target company's common shares)
Wording
Conditional
How definitive the wording is.

This transaction

Acquisition of shares and conversion into a subsidiary
CounterpartyYoshino Kunio (吉野 邦夫)
Disclosing companyBranding Technology Inc.
株式会社 menu magazineVoting rights ownership percentageNumber of shares acquired 2,221 shares; number of voting rights: Not disclosed

The voting-rights ratio is the share of the votes exercisable at a shareholders’ meeting that will be held after this transaction.

TimelineThe spacing between the points is proportional to the actual number of days.
Target company

URIBACO (ウリバコ) business; web services, planning, development and operations; design and engineering services

Location Chiyoda-ku, TokyoShare capital ¥96.5 million (as of 30 June 2026)Date of incorporation 3 July 2012
Net Sales¥846.874 million (fiscal year ended June 2026)
Operating profit¥269.180 million (fiscal year ended June 2026)
Net income for the current fiscal year¥164.954 million (fiscal year ended June 2026)
Net assets¥559.278 million (fiscal year ended June 2026)
Consideration and expenses
Acquisition priceTarget company's common shares: ¥650 million
Expenses other than the acquisition priceAdvisory fees and other expenses (estimated): ¥6 million
Type of ConsiderationCash
Merger ratio/share exchange ratioNone
Tender offer priceNone
Minimum number of shares to be purchasedNone
Tender offer periodNone
Funding arrangementsScheduled to be funded with internal funds and financing from financial institutions
Impact on Business Performance

The impact on the company's consolidated results for the fiscal year ending March 2027 is expected to be approximately ¥20 million in operating profit. Due to the carve-out of the seafood business and cancellations by certain companies, the target company expects a substantial decline in revenue and profit in the fiscal year ending June 2027.

Procedures and assumptions
Valuation methodologyDue diligence and valuation of the shares by an independent specialist, together with discussions and negotiations with the counterparty
Management structure after acquisitionThe target company is scheduled to become a consolidated subsidiary of the company. The participation of the target company's management and technology personnel in the Group is expected to contribute to strengthening the Group's overall business development and DX capabilities. The corporate name, representative and other treatment of employees are Not disclosed
This transaction
ItemDetails
Transaction nameAcquisition of shares and conversion into a subsidiary
Counterparty nameYoshino Kunio (吉野 邦夫)
Name of the Subject Company株式会社 menu magazine
Business Description of the Subject CompanyURIBACO (ウリバコ) business; web services, planning, development and operations; design and engineering services
Location of the Subject CompanyChiyoda-ku, Tokyo
Capital Stock of the Subject Company¥96.5 million (as of 30 June 2026)
Date of Establishment of the Subject Company3 July 2012
Net Sales of the Subject Company¥846.874 million (fiscal year ended June 2026)
Operating Profit of the Subject Company¥269.180 million (fiscal year ended June 2026)
Net Income of the Subject Company¥164.954 million (fiscal year ended June 2026)
Net Assets of the Subject Company¥559.278 million (fiscal year ended June 2026)
Acquisition priceTarget company's common shares: ¥650 million
Expenses other than the acquisition priceAdvisory fees and other expenses (estimated): ¥6 million
Type of ConsiderationCash
Merger ratio/share exchange ratioNone
Tender offer priceNone
Minimum number of shares to be purchasedNone
Tender offer periodNone
Number of shares acquired2,221 shares; number of voting rights: Not disclosed
Voting rights ownership percentageBefore 0.0% → after 100.0%
Funding arrangementsScheduled to be funded with internal funds and financing from financial institutions
Impact on Business PerformanceThe impact on the company's consolidated results for the fiscal year ending March 2027 is expected to be approximately ¥20 million in operating profit. Due to the carve-out of the seafood business and cancellations by certain companies, the target company expects a substantial decline in revenue and profit in the fiscal year ending June 2027.
Date of board resolution20 August 2026
Contract Date25 August 2026 (scheduled)
Execution Date / Effective Date30 September 2026 (scheduled)
Valuation methodologyDue diligence and valuation of the shares by an independent specialist, together with discussions and negotiations with the counterparty
Management structure after acquisitionThe target company is scheduled to become a consolidated subsidiary of the company. The participation of the target company's management and technology personnel in the Group is expected to contribute to strengthening the Group's overall business development and DX capabilities. The corporate name, representative and other treatment of employees are Not disclosed
Items this document does not state (5)
Goodwill amountAmount of extraordinary income (loss)Independent valuation institutionSpecial CommitteeConditions Precedent to Execution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The acquisition is intended to incorporate menu magazine's URIBACO e-commerce super-platform for supermarkets, promotional support system, customer base and expertise, and expand into the supermarket industry as a new industry-focused area for the Group. The company also cites the creation of business synergies in digital promotions, strengthening recruitment capabilities and developing AI agents by combining these assets with its expertise in branding, digital marketing and DX promotion, as well as strengthening business development and DX capabilities through the participation of management and technology personnel.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Notice Regarding the Acquisition of Shares in menu magazine Co., Ltd. (Making It a Subsidiary) | Branding Technology Inc. (7067) timely disclosure | Komori