Announced details
Standalone domestic hotel bookings and travel booking services
ピアズ and AirTrip Corp. operate a joint business under a business alliance. d Value Pass is provided by NTT DOCOMO, INC., while ピアズ offers content through the service.
AirTrip Corp.: Minato-ku, Tokyo; President and CFO Shibata Hiroaki (柴田裕亮); established in May 2007; capital ¥1,904 million; an OTA providing travel services. NTT DOCOMO, INC.: provider of d Value Pass. Other company information: not disclosed.
AirTrip Corp. handles more than approximately 20,000 accommodation facilities in Japan.
d Value Pass costs ¥550 per month, including tax, and is free for 31 days from the initial sign-up. The coupons provide discounts of ¥500, ¥1,000, ¥1,500, ¥2,000 or ¥2,500 depending on the booking amount.
The impact on the company’s results is expected to be minor.
The company does not address Contract Value.
Approximately 53,000 hotels and inns in Japan, of which an estimated 20,000-plus active facilities primarily support online bookings (company estimate)
| Item | Details |
|---|---|
| Names of Products / Services Covered | AirTrip for d Value Pass, d Value Pass, Discount coupons for standalone domestic hotel bookings |
| Counterparty | AirTrip Corp., NTT DOCOMO, INC. |
| Counterparty overview | AirTrip Corp.: Minato-ku, Tokyo; President and CFO Shibata Hiroaki (柴田裕亮); established in May 2007; capital ¥1,904 million; an OTA providing travel services. NTT DOCOMO, INC.: provider of d Value Pass. Other company information: not disclosed. |
| Relationship with the Company | ピアズ and AirTrip Corp. operate a joint business under a business alliance. d Value Pass is provided by NTT DOCOMO, INC., while ピアズ offers content through the service. |
| Offering price | d Value Pass costs ¥550 per month, including tax, and is free for 31 days from the initial sign-up. The coupons provide discounts of ¥500, ¥1,000, ¥1,500, ¥2,000 or ¥2,500 depending on the booking amount. |
| Launch date | 1 July 2026 (actual) |
| Applicable area | Standalone domestic hotel bookings and travel booking services |
| Location scale | AirTrip Corp. handles more than approximately 20,000 accommodation facilities in Japan. |
| Impact on Business Performance | The impact on the company’s results is expected to be minor. |
| Source | Approximately 53,000 hotels and inns in Japan, of which an estimated 20,000-plus active facilities primarily support online bookings (company estimate) |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To expand opportunities for d Value Pass members to use the service for standalone hotel bookings, thereby encouraging continued use of the travel service and increasing customer lifetime value (LTV).