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Business Alliance7066Peers Co.,Ltd.Information and Communications, Services and Others

Peers Co.,Ltd. enters into a business alliance agreement with AirTrip Corp. and begins collaboration on promotional support for travel-related services

Peers Co.,Ltd. has begun a business alliance with AirTrip Corp. to support customer acquisition and service usage for travel-related services. The companies will jointly develop coupons and special offers and conduct member promotions, with the "AirTrip for d Value Pass" travel-services plan scheduled to launch in April 2026.

Worth reading
40Recurring
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Direction
Improvement
Direction inferred from the company’s description.
Scale
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Wording
Conditional
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Agreements reached under this partnership

Business Alliance
7066Peers Co.,Ltd.
Alliance partnerAirTrip Corp.
Details of the alliance
  1. 1

    Promotional support for travel-related services: Leveraging Peers Co.,Ltd.'s experience operating telecommunications carrier platforms, the companies will develop customer acquisition and service usage promotion initiatives for AirTrip's travel services.

  2. 2

    Planning and provision of coupons and special offers: Based on AirTrip's travel inventory and pricing advantages, the companies will combine Peers Co.,Ltd.'s promotional design expertise and system development capabilities to jointly develop various incentive initiatives that encourage users to use the services.

  3. 3

    Member promotions: The companies will use lottery functions, points-based initiatives and other features developed and provided by Peers Co.,Ltd. to promote users' continued access to and use of the services.

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

Capital and personnel relationships

This indicates whether the companies will do more than work together, such as holding each other’s shares or seconding personnel (capital and business alliance).

Overview of the joint ventureNot applicable. There is no mention of establishing a joint venture.
About the partner
Business DescriptionOne of the largest online travel agencies (OTAs) by domestic air-ticket transaction volume. It has a strong digital customer base supported by extensive travel inventory, competitive pricing and high customer awareness in the OTA market.
LocationMinato-ku, Tokyo
Share capital¥1,805 million
Impact on Business Performance

The impact of this matter on the Company's results is expected to be immaterial.

Alliance start dateThe "AirTrip for d Value Pass" travel-services plan is scheduled to launch in April 2026.
Agreements reached under this partnership
ItemDetails
Name of alliance partnerAirTrip Corp.
Alliance partner's business activitiesOne of the largest online travel agencies (OTAs) by domestic air-ticket transaction volume. It has a strong digital customer base supported by extensive travel inventory, competitive pricing and high customer awareness in the OTA market.
Alliance partner's locationMinato-ku, Tokyo
Alliance partner's capital¥1,805 million
Type of allianceBusiness Alliance
Details of the alliancePromotional support for travel-related services: Leveraging Peers Co.,Ltd.'s experience operating telecommunications carrier platforms, the companies will develop customer acquisition and service usage promotion initiatives for AirTrip's travel services., Planning and provision of coupons and special offers: Based on AirTrip's travel inventory and pricing advantages, the companies will combine Peers Co.,Ltd.'s promotional design expertise and system development capabilities to jointly develop various incentive initiatives that encourage users to use the services., Member promotions: The companies will use lottery functions, points-based initiatives and other features developed and provided by Peers Co.,Ltd. to promote users' continued access to and use of the services.
Overview of the joint ventureNot applicable. There is no mention of establishing a joint venture.
Alliance start dateThe "AirTrip for d Value Pass" travel-services plan is scheduled to launch in April 2026.
Impact on Business PerformanceThe impact of this matter on the Company's results is expected to be immaterial.
Items this document does not state (14)
Alliance partner's net salesAlliance partner's operating incomeNumber of shares acquiredAcquisition priceShareholding ratioOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyDate of board resolutionContract DateShare Acquisition Date and Payment DateChange in major shareholders

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The aim is to create ongoing customer touchpoints in the travel sector and increase customer lifetime value (LTV). The companies plan to combine their customer bases, travel products, pricing advantages, promotional design expertise and system development capabilities to stimulate travel demand and increase usage frequency.

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Peers Co.,Ltd. enters into a business alliance agreement with AirTrip Corp. and begins collaboration on promotional support for travel-related services | Peers Co.,Ltd. (7066) timely disclosure | Komori