Digitalisation of the Advertising Market Driven by Smartphones, Video Media and 5G
First written in FY2021. 9 of 14 entries say "Restated". Latest entry: FY2026.
0 other companies' latest entry also says "Other".
- FY2026Market Data UpdatedAnnual report
「Japan’s total advertising expenditure in 2025 reached ¥8.0623 trillion, a record high for the fourth consecutive year. Internet advertising expenditure reached ¥4.0459 trillion, continuing to grow at 110.8% of the previous year’s level.」
The advertising market data has been updated with 2025 results: total advertising expenditure of ¥8.0623 trillion, internet advertising expenditure of ¥4.0459 trillion, and 110.8% of the previous year’s level. It also explains that the live entertainment market reached a record ¥644.3 billion in 2025, with record attendance of 59.93 million. - FY2025Market Data UpdatedAnnual report
「Japan’s total advertising expenditure in 2024 reached approximately ¥7.6 trillion, while internet advertising reached approximately ¥3.6 trillion and continued to grow, reaching 109.6% of the previous year’s level. Advertising expenditure for the 4 mass media—television, newspapers, magazines and radio—also exceeded the previous year’s level for the first time in 3 years, and further growth is expected.」
The market data has been updated to total advertising expenditure of approximately ¥7.6 trillion in 2024, internet advertising of approximately ¥3.6 trillion, and 109.6% of the previous year’s level. It also states that the live entertainment market reached a record high of ¥612.1 billion, with record attendance of 59.38 million. - FY2024Market Data UpdatedAnnual report
「Japan’s total advertising expenditure in 2023 was approximately ¥7.3 trillion, of which internet advertising accounted for approximately ¥3.3 trillion, or approximately 46% of the total (source: 株式会社電通). As the commercialization of 5G increases communication speeds, the volume of information is rising sharply and customer needs are becoming more diverse. To provide products and services chosen by consumers, it is necessary to pursue marketing activities that are not limited to methods centered on traditional advertising media and to enhance the brand value of products and services.」
Updated data for the internet advertising market has been included: total advertising expenditure of approximately ¥7.3 trillion in 2023, internet advertising of approximately ¥3.3 trillion, and an approximately 46% share. - FY2024-Q3RestatedAnnual report
「In Japan, the content industry is being promoted as a national policy in line with the strategy of making the country a leading intellectual property nation. Intellectual property and its creators are attracting attention as the next leading industry, and strong demand for them is expected.」
The company has described its recognition of the business environment as indicating expected demand for intellectual property and its creators, supported by digital technology and the content industry. - FY2024-Q2RestatedAnnual report
「In Japan, advances in communications and digital technology have made it possible to move between the physical and digital worlds without friction, and new forms of entertainment and next-generation entertainers are emerging one after another.」
The company continues to recognize as changes in the business environment the connection between the physical and digital worlds resulting from advances in communications and digital technology, the emergence of new forms of entertainment, and the emergence of next-generation artists. - FY2024-Q1RestatedAnnual report
「In Japan, advances in communications and digital technology have made it possible to move between the physical and digital worlds without friction, and new forms of entertainment and next-generation entertainers are emerging one after another.」
The company continues to recognize as changes in the business environment the connection between the physical and digital worlds resulting from advances in communications and digital technology, the emergence of new forms of entertainment, and the emergence of next-generation artists. - FY2023Market Data UpdatedAnnual report
「Japan’s total advertising expenditure in 2022 was approximately ¥7 trillion, of which internet advertising accounted for approximately ¥3 trillion, or approximately 43% of the total, and further growth is expected.」
The company has included new market data for the digital advertising market: total advertising expenditure of approximately ¥7 trillion in 2022, internet advertising of approximately ¥3 trillion, and an approximately 43% share. It also explained that the live entertainment market expanded to ¥398.4 billion, with attendance of 48.31 million, in 2022. - FY2023-Q3RestatedAnnual report
「In Japan, advances in communications and digital technology have made it possible to move between the physical and digital worlds without friction, and new forms of entertainment and next-generation entertainers are emerging one after another.」
The company continues to recognize that advances in communications and digital technology have created an environment in which people can move between the physical and digital worlds, and that new forms of entertainment are emerging. - FY2023-Q1RestatedAnnual report
「In Japan, advances in communications and digital technology have made it possible to move between the physical and digital worlds without friction, and new forms of entertainment and next-generation entertainers are emerging one after another.」
The company continues to recognize as changes in the business environment the connection between the physical and digital worlds resulting from advances in communications and digital technology, the emergence of new forms of entertainment, and the emergence of next-generation artists. - FY2022RestatedAnnual report
「Japan’s total advertising expenditure in 2021 was approximately ¥6 trillion, of which internet advertising accounted for approximately ¥2 trillion, or one-third of the total, and further growth is expected.」
The sluggish growth of traditional advertising media and the expansion of internet advertising and digital technology continue to be recognized as structural changes in the business environment. - FY2022-Q3RestatedAnnual report
「In Japan, advances in communications and digital technology have made it possible to move between the physical and digital worlds without friction, and new forms of entertainment and next-generation entertainers are emerging one after another.」
The company continues to recognize that advances in communications and digital technology have created an environment in which people can move between the physical and digital worlds, and that new forms of entertainment are emerging. - FY2022-Q2RestatedAnnual report
「In Japan, advances in communications and digital technology have made it possible to move between the physical and digital worlds without friction, and new forms of entertainment and next-generation entertainers are emerging one after another.」
The company continues to recognize that advances in communications and digital technology have created an environment in which people can move between the physical and digital worlds, and that new forms of entertainment are emerging. - FY2022-Q1RestatedAnnual report
「In Japan, advances in communications and digital technology have made it possible to move between the physical and digital worlds without friction, and new forms of entertainment and next-generation entertainers are emerging one after another.」
The connection between the physical and digital worlds resulting from advances in communications and digital technology, together with the emergence of new forms of entertainment, has been reconfirmed as a change in the business environment. - FY2021First statedAnnual report
「As the spread of smartphones and video media, driven by technological innovation centered on IT, has changed the ways consumers access information, advertising spending on traditional media such as television, newspapers, magazines and radio has remained sluggish. Meanwhile, Japan’s total advertising expenditure in 2020 was approximately ¥6 trillion, of which internet advertising accounted for approximately ¥2 trillion, or one-third of the total, and further growth is expected.」
The shift in consumers’ access to information toward smartphones, video and the internet, the sluggish growth of traditional media, and the expansion of the internet advertising market are described as structural changes in the operating environment. The increase in the volume of information resulting from the commercialization of 5G is also mentioned.