Development of new entertainment content
First written in FY2022. 8 of 17 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-09-30.
0 other companies' latest entry also says "Restated".
- 2026-09-30RestatedManagement Planning
「学生ランウェイ（神奈川エリア）の開催を計画しております。」
学生ランウェイ事業をライバー獲得、イベント協賛及びTikTokとの相互送客に活用する計画を再確認している。 - FY2026AdvancedAnnual report
「Through this business alliance, the company will receive the other company's brand, expertise and operating systems and acquire the right to hold "Student Runway Area Events" in Kanagawa Prefecture. By independently holding and operating live events that provide ongoing contact with students and Generation Z, the company believes it can create synergies with its strengths in creative production, digital marketing and sponsor sales, offer new sponsorship and advertising packages to client companies, strengthen marketing solutions for Generation Z and expand revenue from the EX business. It therefore decided to enter into the business alliance and launch the business.」
The company has decided to launch twice-yearly student-participation runway events in Kanagawa Prefecture as a new entertainment content and event initiative through its partnership with GAKUSEI RUNWAY社. - FY2026-H1ReframedAnnual report
「The company has determined that it needs to continue investing in the EX business to expand and enhance its live and event-related operations and create synergies with the MS business.」
The company has reorganized its approach to developing new entertainment content around a combination of expanding and enhancing its live and event-related operations and creating synergies with the MS business. - FY2025SoftenedAnnual report
「The company decided not to debut and ultimately disbanded the artist project, which it had been pursuing for some time as an original IP project」
The artist project aimed at creating original IP did not debut and disbanded, setting back part of the development of new entertainment content. - FY2025-H1SoftenedAnnual report
「The company decided not to debut and ultimately disbanded the artist project, which it had been pursuing for some time as an original IP project」
The artist project aimed at creating original IP did not debut and ultimately disbanded. - FY2024AdvancedAnnual report
「Furthermore, as a new business, the "Birdman Digital Entertainment" project launched in March 2024, and the company is conducting auditions to discover new talent with the aim of creating its own IP.」
The Birdman Digital Entertainment project, aimed at creating original IP, launched in March 2024 and advanced to the stage of conducting auditions to discover new talent. - FY2024-Q3AdvancedAnnual report
「Furthermore, as a new business, the "Birdman Digital Entertainment" project launched in March 2024, and the company is conducting auditions to discover new talent with the aim of creating its own IP.」
The Birdman Digital Entertainment project, aimed at creating original IP, launched in March 2024 and progressed to the stage of conducting auditions to discover new talent. - FY2024-Q2AdvancedAnnual report
「In addition to holding live events, the company began broadcasting "K-POP HOUSE," a program packed with information on the Korean entertainment industry and produced with the company's cooperation, on 12 October 2023. Furthermore, as part of the synergy between the MX and EX businesses, 7ORDER, with which the company has a growth partnership agreement, held an online free live performance on 21 November 2023 in conjunction with the new project [ONE,] with support from KDDI Corporation, and distributed video content. As described above, by continuing to invest in the entertainment sector as a new business, the company will pursue the acquisition of knowledge and IP in addition to revenue and profits.」
The company has developed new content through program production cooperation, online live performances and video distribution, giving concrete form to its continued investment in the entertainment sector. - FY2024-Q1RestatedAnnual report
「As described above, by continuing to invest in the entertainment sector as a new business, the company will pursue the acquisition of knowledge and IP in addition to revenue and profits.」
The company has reaffirmed its policy of using continued investment in the entertainment sector to acquire knowledge and IP in addition to revenue and profits. - FY2023AdvancedAnnual report
「As described above, by continuing to invest in the entertainment sector as a new business, the company will pursue the acquisition of knowledge and IP in addition to revenue and profits.」
The company has explicitly stated its policy of using continued investment in the entertainment sector to acquire knowledge and IP in addition to revenue and profits, and describes specific development through multiple live and festival events. - FY2023-Q2SoftenedAnnual report
「We decided to cancel the next-generation experiential live event “さわれるライブ® 5D LIVE®,” a new service of the MX business scheduled for December 2022, having determined that it would be difficult to deliver the artists’ worldview to viewers at a quality that would satisfy them.」
The planned event for 5D LIVE, which was being prepared as new entertainment content, was canceled. - FY2023-Q1AdvancedAnnual report
「The company advanced preparations for the new next-generation immersive live experience service, "さわれるライブ® 5D LIVE®," for an event scheduled for December 2022.」
Regarding the development of new entertainment content, preparations are under way to hold a specific new service, the next-generation immersive live experience. - FY2022First statedAnnual report
「The company will work to improve its marketing capabilities in response to these changes in the business environment and develop entertainment content.」
The company has for the first time separately identified as a challenge the development of content to propose new ways of enjoying entertainment in response to changes in information touchpoints and lifestyles and increasingly diverse customer needs.