Shift in advertising budgets toward integrated marketing communications
First written in FY2021. 2 of 3 entries say "Restated". Latest entry: FY2026.
0 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「With the spread of the internet, clients are questioning the effectiveness of relying solely on the traditional 4 mass media channels and are shifting marketing budgets toward integrated marketing communications, such as “mass media × internet” and “mass media × internet × events.” We believe this trend will accelerate.」
マスメディア単独からインターネット・イベントを組み合わせた統合マーケティングコミュニケーションへの予算移行を再確認している。 - FY2025RestatedAnnual report
「With the spread of the internet, clients are questioning the effectiveness of relying solely on the traditional 4 mass media channels and are shifting marketing budgets toward integrated marketing communications, such as “mass media × internet” and “mass media × internet × events.” We believe this trend will accelerate.」
顧客のマーケティング予算がマスメディア単独からインターネット・イベントを組み合わせた統合マーケティングコミュニケーションへ移行するとの認識を再確認している。 - FY2021First statedAnnual report
「With the spread of the internet, clients are questioning the effectiveness of relying solely on the traditional 4 mass media channels and are shifting marketing budgets toward integrated marketing communications, such as “mass media × internet” and “mass media × internet × events.” We believe this trend will accelerate.」
The Company first identified as a standalone theme its view that clients are shifting marketing budgets from mass media alone toward integrated marketing communications combining the internet and events.