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Other Disclosures7044PIALA INC.Information and Communications, Services and Others

Over 256 stores in just 2 months! “SHAPEDAYS” 24H Skin Bra to go on sale at 174 Sugi Pharmacy stores from 6 September

The “SHAPEDAYS” functional innerwear brand’s “24H Skin Bra” began sales at 174 Sugi Pharmacy stores on 6 September 2026, bringing the total number of stores carrying the product to 256.

Worth reading
68In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
256
Location
Wording
Definitive
How definitive the wording is.

Announced details

SHAPEDAYS 24H Skin Bra
Applicable field (uses covered by this announcement)

Functional innerwear and everyday clothing

Launch date6 September 2026 (actual)
What the company reported numerically
Usage history

Cumulative sales of 410,000 SHAPEDAYS products (as of an unknown date)

Relationship between the counterparty and the company
PIALA INC.7044
Relationship with the Company

P2C, a consolidated subsidiary of 株式会社ピアラ, sells the product, which is carried at Sugi Pharmacy stores.

Counterparty株式会社スギ薬局

Only the store name is provided for the company operating Sugi Pharmacy stores nationwide. Other information, including its location, representative, capital and year of establishment, is not disclosed.

Award/certification name

Ranked No. 1 in eight Rakuten rankings

Awarding / certifying body

Rakuten Ichiba

Location (as indicated in this announcement)

174 Sugi Pharmacy stores nationwide, excluding certain stores

174 stores; 256 stores in total carrying the product
Offering price

¥2,420 (incl. tax)

The company does not address Contract Value / Impact on Business Performance.

Source (materials cited by the company)

Various Rakuten Ichiba rankings (surveyed in 2020)

Announced details
ItemDetails
Names of Products / Services CoveredSHAPEDAYS 24H Skin Bra
Counterparty株式会社スギ薬局
Counterparty overviewOnly the store name is provided for the company operating Sugi Pharmacy stores nationwide. Other information, including its location, representative, capital and year of establishment, is not disclosed.
Relationship with the CompanyP2C, a consolidated subsidiary of 株式会社ピアラ, sells the product, which is carried at Sugi Pharmacy stores.
Offering price¥2,420 (incl. tax)
Launch date6 September 2026 (actual)
Applicable areaFunctional innerwear and everyday clothing
Award/certification nameRanked No. 1 in eight Rakuten rankings
Awarding / certifying bodyRakuten Ichiba
Location174 Sugi Pharmacy stores nationwide, excluding certain stores
Location scale174 stores; 256 stores in total carrying the product
Usage historyCumulative sales of 410,000 SHAPEDAYS products (as of an unknown date)
SourceVarious Rakuten Ichiba rankings (surveyed in 2020)
Items this document does not state (5)
Contract ValueContract DateRegistration number and expiry dateQuantitative EffectsImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To deliver the product to more customers and allow them to experience its comfort in physical stores, which is difficult to convey through photographs alone.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Over 256 stores in just 2 months! “SHAPEDAYS” 24H Skin Bra to go on sale at 174 Sugi Pharmacy stores from 6 September | PIALA INC. (7044) timely disclosure | Komori