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Other Disclosures7044PIALA INC.Information and Communications, Services and Others

SHAPEDAYS' renewed “24H Skin Bra” to launch in-store sales in August

P2C, a consolidated subsidiary, will begin rolling out the redesigned '24H Skin Bra' at 82 variety stores and drugstores nationwide from August 2026. The product was already launched through the official e-commerce site on 17 July 2026.

Worth reading
71In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
82
Location
Wording
Conditional
How definitive the wording is.

Announced details

SHAPEDAYS 24H Skin Bra
Applicable field (uses covered by this announcement)

Functional innerwear and beauty and apparel products for everyday use

Launch date17 July 2026: Advance sales through the official e-commerce site (completed). From 1 August 2026: Store sales to begin on a rolling basis (planned).
What the company reported numerically
Usage history

Cumulative sales of 410,000 units for the SHAPEDAYS series. Eight No. 1 rankings in the Rakuten rankings (2020 survey).

Relationship between the counterparty and the company
PIALA INC.7044
Relationship with the Company

P2C sells the product through each retail partner. P2C is a consolidated subsidiary of the Company.

CounterpartyAinz & TulpeTomod'sUniversal DrugLoft
Location (as indicated in this announcement)

82 stores nationwide (31 Ainz & Tulpe stores, 3 Tomod's stores, 18 Universal Drug stores and 30 Loft stores)

Offering price

¥2,420 (incl. tax)

The company does not address Contract Value / Impact on Business Performance.

Source (materials cited by the company)

Various Rakuten Ichiba rankings (surveyed in 2020)

Announced details
ItemDetails
Names of Products / Services CoveredSHAPEDAYS 24H Skin Bra
CounterpartyAinz & Tulpe, Tomod's, Universal Drug, Loft
Relationship with the CompanyP2C sells the product through each retail partner. P2C is a consolidated subsidiary of the Company.
Offering price¥2,420 (incl. tax)
Launch date17 July 2026: Advance sales through the official e-commerce site (completed). From 1 August 2026: Store sales to begin on a rolling basis (planned).
Applicable areaFunctional innerwear and beauty and apparel products for everyday use
Location scale82 stores nationwide (31 Ainz & Tulpe stores, 3 Tomod's stores, 18 Universal Drug stores and 30 Loft stores)
Usage historyCumulative sales of 410,000 units for the SHAPEDAYS series. Eight No. 1 rankings in the Rakuten rankings (2020 survey).
SourceVarious Rakuten Ichiba rankings (surveyed in 2020)
Items this document does not state (9)
Counterparty overviewContract ValueContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationQuantitative EffectsImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To enable people who have not used the e-commerce site to check the product's feel against their skin and how it fits before purchasing it in stores.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
SHAPEDAYS' renewed “24H Skin Bra” to launch in-store sales in August | PIALA INC. (7044) timely disclosure | Komori