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Other Disclosures7044PIALA INC.Information and Communications, Services and Others

Series sales surpass 410,000 units! SHAPEDAYS, which has achieved No. 1 rankings in 8 Rakuten categories, gets a makeover!

P2C, a consolidated subsidiary, has revamped the flagship product of its functional innerwear brand SHAPEDAYS as the “24H Skin Bra” and begun advance sales on its official e-commerce site. From August, it is scheduled to go on sale sequentially on Amazon, Rakuten Ichiba, and at variety stores and drugstores nationwide.

Worth reading
63In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
2420
JPY (incl. tax) / selling price
Wording
Conditional
How definitive the wording is.

Announced details

SHAPEDAYS 24H Skin BraSHAPEDAYS official e-commerce site
Applicable field (uses covered by this announcement)

Daily wear, outings, relaxation, sleep, and light exercise

Launch dateAdvance sales will begin on the official e-commerce site on 17 July 2026 (Friday), the same day as the sales record and announcement. In-store sales are scheduled to begin sequentially from August.
What the company reported numerically
Usage history

Cumulative SHAPEDAYS series sales of 410,000 pieces (since its launch in 2019)

Relationship between the counterparty and the company
PIALA INC.7044
Relationship with the Company

P2C is a consolidated subsidiary of PIALA INC. P2C is the product distributor.

Award/certification name

Top ranking in eight Rakuten Ichiba rankings

Awarding / certifying body

Rakuten Ichiba (ranking results)

Location (as indicated in this announcement)

Ebisu Garden Place Tower, 13th Floor, 4-20-3 Ebisu, Shibuya-ku, Tokyo (P2C)

Offering price

¥2,420 (incl. tax)

The company does not address Contract Value / Impact on Business Performance.

Source (materials cited by the company)

Various Rakuten Ichiba rankings (surveyed in 2020)

Announced details
ItemDetails
Names of Products / Services CoveredSHAPEDAYS 24H Skin Bra, SHAPEDAYS official e-commerce site
Relationship with the CompanyP2C is a consolidated subsidiary of PIALA INC. P2C is the product distributor.
Offering price¥2,420 (incl. tax)
Launch dateAdvance sales will begin on the official e-commerce site on 17 July 2026 (Friday), the same day as the sales record and announcement. In-store sales are scheduled to begin sequentially from August.
Applicable areaDaily wear, outings, relaxation, sleep, and light exercise
Award/certification nameTop ranking in eight Rakuten Ichiba rankings
Awarding / certifying bodyRakuten Ichiba (ranking results)
LocationEbisu Garden Place Tower, 13th Floor, 4-20-3 Ebisu, Shibuya-ku, Tokyo (P2C)
Usage historyCumulative SHAPEDAYS series sales of 410,000 pieces (since its launch in 2019)
SourceVarious Rakuten Ichiba rankings (surveyed in 2020)
Items this document does not state (8)
CounterpartyCounterparty overviewContract ValueContract DateRegistration number and expiry dateLocation scaleQuantitative EffectsImpact on Business Performance

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To achieve a more affordable price by adopting proprietary 4D padding while maintaining the same high quality as the previous product.

How to read this page

This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Series sales surpass 410,000 units! SHAPEDAYS, which has achieved No. 1 rankings in 8 Rakuten categories, gets a makeover! | PIALA INC. (7044) timely disclosure | Komori