Agreements reached under this partnership
Business Alliances- 1
Affiliate advertising operations: Initiatives to maximize customer acquisition centered on performance-based compensation
- 2
Planning and operation of performance-based marketing initiatives: Comprehensive support from initiative planning through operation
- 3
LTV analysis and profitability improvement support: KPI design that goes beyond CPA and maximization of recurring revenue
- 4
Support for coordination with CRM initiatives: Post-acquisition customer nurturing, churn prevention and LTV improvement
- 5
Advanced data analysis and reporting: A rapid, precise PDCA cycle using AI
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
| Item | Details |
|---|---|
| Name of alliance partner | 株式会社 Xmaker |
| Alliance partner's business activities | Marketing support and brand development |
| Alliance partner's location | Meguro-ku, Tokyo |
| Type of alliance | Business Alliances |
| Details of the alliance | Affiliate advertising operations: Initiatives to maximize customer acquisition centered on performance-based compensation, Planning and operation of performance-based marketing initiatives: Comprehensive support from initiative planning through operation, LTV analysis and profitability improvement support: KPI design that goes beyond CPA and maximization of recurring revenue, Support for coordination with CRM initiatives: Post-acquisition customer nurturing, churn prevention and LTV improvement, Advanced data analysis and reporting: A rapid, precise PDCA cycle using AI |
Items this document does not state (18)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.While the use of AI is improving operational efficiency, advertising operations require support from a business-growth perspective that takes into account not only customer acquisition volume and CPA but also LTV and profitability. The companies will combine their expertise, personnel and operating structures to strengthen support in the performance-based marketing area.