Worth reading
51Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
67
¥ million (year-on-year increase in operating revenue)Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+4.2%
基準 1,594Target1,661million
Operating profit+10.3%
基準 155Target171million
Net income for the current fiscal year+130.3%
基準 -449Target136million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
Operating profit marginApproximately 10% → Not disclosed
Only the target level is shown because the current level for comparison was not provided.What happened to the previous planOperating revenue 1,431 / Operating profit 120 / Net income for the current fiscal year 81 → Operating revenue 1,594 / Operating profit 155 / Net income for the current fiscal year -449（Operating revenue +11.4% / Operating profit +30.0% / Net income for the current fiscal year Not disclosed）
Key initiatives
01Cost Structural Reform
02Improving operational efficiency through the comprehensive use of the company's own AI
03AX support and SaaS model
04Full-scale commercialization of the company's internal AI platform and BPO services
05Business co-creation and collaboration
06Launching new businesses with business partners centered on AI
07Transition from advertising revenue to business revenue
Plan assumptions13.5% CAGR for the internet advertising market, 15.7% CAGR for the programmatic advertising market, 19% CAGR for the video advertising market, 5.4% CAGR for the display advertising market
Size of the Target MarketInternet advertising market 2025 ¥4.05 trillion / CAGR 13.5% / Programmatic advertising market CAGR 15.7% / Video advertising market 2025 ¥1.03 trillion / CAGR 19% / Source 2025 Advertising Expenditures in Japan: Detailed Analysis of Internet Advertising Media Expenditures (株式会社電通), 2025 Advertising Expenditures in Japan (株式会社電通)
Risks identified by the company
Technological innovation
Fluctuations in economic conditions
Trends in the internet advertising market
Competition
Legal regulations
Personal Information
Dependence on Media Operators
Risks associated with generative AI
Recruitment, retention and development of human resources
| Item | Details |
|---|---|
| Plan name | Business Plan and Growth Potential |
| Plan period | FY2026 onward (Phase 1: FY2026, Phase 2: FY2027-FY2028, Phase 3: FY2029-FY2030) |
| Progress against the plan | Annual update |
| Sales Target | ¥1,594 million → ¥1,661 million（+4.2%） |
| Operating profit target | ¥155 million → ¥171 million（+10.0%） |
| Operating profit margin target | Approximately 10% → Not disclosed |
| Net income target | ¥-449 million → ¥136 million |
| Plan assumptions | 13.5% CAGR for the internet advertising market, 15.7% CAGR for the programmatic advertising market, 19% CAGR for the video advertising market, 5.4% CAGR for the display advertising market |
| Key initiatives | Cost Structural Reform, Improving operational efficiency through the comprehensive use of the company's own AI, AX support and SaaS model, Full-scale commercialization of the company's internal AI platform and BPO services, Business co-creation and collaboration, Launching new businesses with business partners centered on AI, Transition from advertising revenue to business revenue |
| Results under the previous plan | Operating revenue 1,431 / Operating profit 120 / Net income for the current fiscal year 81 → Operating revenue 1,594 / Operating profit 155 / Net income for the current fiscal year -449（Operating revenue +11.4% / Operating profit +30.0% / Net income for the current fiscal year Not disclosed） |
| Size of the Target Market | Internet advertising market 2025 ¥4.05 trillion / CAGR 13.5% / Programmatic advertising market CAGR 15.7% / Video advertising market 2025 ¥1.03 trillion / CAGR 19% / Source 2025 Advertising Expenditures in Japan: Detailed Analysis of Internet Advertising Media Expenditures (株式会社電通), 2025 Advertising Expenditures in Japan (株式会社電通) |
| Risks identified | Technological innovation, Fluctuations in economic conditions, Trends in the internet advertising market, Competition, Legal regulations, Personal Information, Dependence on Media Operators, Risks associated with generative AI, Recruitment, retention and development of human resources |
| Publication date | 29 May 2026 |
Items this document does not state (12)
ROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorSegment targetNon-financial targetsReason for revision or withdrawalDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Operating revenue is expected to increase due to growth in the advertising agency business and more active collaboration with SoftBank Corp. Operating profit is expected to increase as the use of generative AI improves operational efficiency and reduces selling, general and administrative expenses.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.