Customer acquisition cost and traffic risks for WEB services arising from changes in the advertising and search markets

「Customer acquisition in the WEB services business depends to a certain extent on web advertising and traffic from search engines. If advertising rates rise, search engine algorithms change, AI search becomes more widespread or competitors increase their advertising investment, customer acquisition costs could rise and search traffic could decline. If the increase in customer acquisition costs cannot be absorbed through higher selling prices to partner companies or improved conversion rates, profitability could decline. In addition, if the Group is slow to implement SEO measures or respond to AI search, its medium- to long-term competitiveness could decline.」