Komori
Inbound Tech (7031) · RiskFirst stated

Risks related to the lead-generation revenue model of the WEB services business

First written in FY2027-H1. . Latest entry: FY2027-H1.

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Declining lead-generation revenue due to concerns about providing personal information and changes in partner companies’ evaluation criteriaA theme 1 companies write about · 1 as a headwind · 0 as a tailwind

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  1. FY2027-H1First statedAnnual report

    「The WEB services business uses a lead-generation revenue model under which prospective customers are referred to partner companies based on information obtained from users. If users become more wary of providing personal information, they may abandon input forms or the number of applications may decline. In addition, if partner companies come to place greater emphasis on conversion rates or the quality of customer information than on volume, revenue may not be maintained even if the number of leads provided remains at the same level as before.」

    The company has disclosed the risk that the number of applications and revenue may decline under its revenue model of referring prospective customers to partner companies based on user information, due to increased concern about providing personal information and changes in partner companies’ evaluation criteria.
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