Investment in Sales Promotion and Hiring to Support Business Expansion

「Against this economic backdrop, in response to the COVID-19 pandemic, the group flexibly implemented infection-control measures as appropriate, including preventing the 3 Cs both inside and outside the company, promoting telework, and expanding communications infrastructure. It also advanced its business toward a recovery in performance by launching sales of new products and conducting sales activities targeting customers via the web and other channels.」

「Although the Group pursued measures to expand sales, including developing customers at trade shows and expanding sales opportunities by strengthening its marketing function, overseas capital investment remained significantly curtailed, and some products were affected by the prolonged US-China trade dispute and other factors. As a result, net sales decreased 7.6% year on year to ¥8.790 billion.」

「Although the Group pursued measures to expand sales, including strengthening its sales function through new marketing initiatives, overseas capital investment was curbed more sharply than expected, and the Group was affected by the economic slowdown resulting from the US-China trade dispute and other factors. As a result, net sales decreased 9.4% year on year to ¥5.711 billion.」

「The company worked to expand sales through active promotion targeting focus markets and other new sales expansion activities, including in overseas markets. As a result, net sales increased 15.6% year on year to ¥9.509 billion.」

「The company worked to expand sales by actively exhibiting at trade shows targeting the focus markets identified in its medium-term management plan and conducting other new sales expansion activities. As a result, net sales increased 20.3% year on year to ¥3.126 billion.」

「The company incurred expenses necessary for future business expansion, including sales promotion expenses for trade shows and other events and higher personnel expenses resulting from increased hiring.」