Global Expansion of Brand Initiatives
First written in FY2017. 2 of 3 entries say "Advanced", first in FY2018. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「Through these activities, we promoted the greening of Turin by using proceeds from charity auctions and donations to plant trees in parks around the Inalpi Arena venue and green the roofs of bus stops.」
The ATP sponsorship activities were developed into brand initiatives involving environmental and community contributions, including tree planting and greening bus stop roofs in Turin. - FY2018AdvancedAnnual report
「In addition, from 2017 to 2020, we entered into title sponsorship agreements, the first by a Japanese company, with the Association of Tennis Professionals (ATP) and the ATP World Tour season-ending ATP Finals. We will enhance our brand strength to match a company with a 100-year history and accelerate our global expansion in the new century.」
The ATP title sponsorship agreement for 2017–2020 was presented as a specific measure to enhance brand strength and accelerate global expansion. - FY2017First statedAnnual report
「In addition, we will expand our brand initiatives globally.」
The company has stated for the first time its policy of expanding brand initiatives globally as one measure to strengthen its management platform.