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Business Alliances6955FDK CORPORATIONElectrical Equipment and Precision Instruments

Notice regarding the execution of a brand licensing agreement with Energizer Holdings, Inc.

FDK entered into a licensing agreement with Energizer Holdings, Inc. to manufacture and sell batteries in Japan under brands including Energizer. It will also establish a mutual supply and complementary arrangement for alkaline batteries.

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Agreements reached under this partnership

Business Alliances
6955FDK CORPORATION
Alliance partnerEnergizer Holdings, Inc.
Details of the alliance
  1. 1

    Energizer が保有しているブランドのうち、「Energizer®」、「Energizer Max®」および「Eveready®」などの電池製造および販売に関する日本国内でのライセンス契約

  2. 2

    アルカリ乾電池の相互供給・補完体制を構築

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

About the partner
Business Description一次電池および携帯用照明製品の世界最大級のメーカーのひとつ。Energizer®、Eveready®、Rayovac®、Varta®などのブランドを有し、自動車用芳香剤や外観製品分野でも主要な設計・販売企業として展開している。
Location米国ミズーリ州セントルイス
Impact on Business Performance

当該ライセンス契約締結に伴なう当社の連結業績に与える影響等は軽微ですが、当社のラインアップの拡充と販売力の強化に貢献することが期待されるものであり、中長期的に当社の業績に寄与するものと考えております。

Agreements reached under this partnership
ItemDetails
Name of alliance partnerEnergizer Holdings, Inc.
Alliance partner's business activities一次電池および携帯用照明製品の世界最大級のメーカーのひとつ。Energizer®、Eveready®、Rayovac®、Varta®などのブランドを有し、自動車用芳香剤や外観製品分野でも主要な設計・販売企業として展開している。
Alliance partner's location米国ミズーリ州セントルイス
Type of allianceBusiness Alliances
Details of the allianceEnergizer が保有しているブランドのうち、「Energizer®」、「Energizer Max®」および「Eveready®」などの電池製造および販売に関する日本国内でのライセンス契約, アルカリ乾電池の相互供給・補完体制を構築
Impact on Business Performance当該ライセンス契約締結に伴なう当社の連結業績に与える影響等は軽微ですが、当社のラインアップの拡充と販売力の強化に貢献することが期待されるものであり、中長期的に当社の業績に寄与するものと考えております。
Items this document does not state (17)
Alliance partner's capitalAlliance partner's net salesAlliance partner's operating incomeNumber of shares acquiredAcquisition priceShareholding ratioOverview of the joint ventureOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyDate of board resolutionContract DateAlliance start dateShare Acquisition Date and Payment DateChange in major shareholders

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The reasons the company gives

The company's own explanation, not something inferred from the numbers.

FDKは、Energizerブランドの採用により顧客により高い価値を感じてもらい、売上と認知度の向上につながると考えています。また、日本でのEnergizer製品の販売、有事やBCPの観点から柔軟な供給体制の実現を挙げています。

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Notice regarding the execution of a brand licensing agreement with Energizer Holdings, Inc. | FDK CORPORATION (6955) timely disclosure | Komori