Achieving Zero Traffic Accidents Through Advanced Driver Assistance

「By reducing environmental impact through the adoption of electrified vehicles and making vehicles more intelligent, we will contribute to a safe society free from traffic accidents and enable freedom of movement.」

「For the goal of "zero traffic fatalities," we further widened the detection angle of the image sensor, which recognizes pedestrians and bicycles around the vehicle and contributes to safe driving assistance. The wider angle contributes to detecting bicycles and pedestrians suddenly entering the road from the roadside.」

「In fiscal 2021, we developed the "Global Safety Package 3" based on the concept of expanding preventive safety and driver assistance applications while achieving both compact size and low cost. We will continue advancing the development of technologies for advanced driver assistance and work to enable safe and secure mobility.」

「"Freedom of movement without traffic accidents"」

「"Freedom of movement without traffic accidents"」

「"Freedom of movement without traffic accidents"」

「As a concrete initiative, our retrofit device that suppresses sudden acceleration caused by pressing the wrong pedal has been adopted as genuine equipment by SUBARU, Mazda, Suzuki, Nissan Motor and Mitsubishi Motors. It has also been adopted as a product for "Advanced Drive," which is installed in the new "LS" from LEXUS and the new "MIRAI" from TOYOTA, both launched in April 2021.」

「TOYOTA MOTOR CORPORATION's Alphard and Vellfire models equipped with our "Global Safety Package" received the highest score in the 2018 preventive safety performance assessment under JNCAP, Japan's vehicle safety assessment program, and won the award for outstanding preventive safety performance.」

「In addition to products for new vehicles, we developed retrofit products that can improve the safety of vehicles already in use. The retrofit driver status monitor uses images of the driver's face captured by a camera inside the vehicle to estimate driving conditions such as looking away from the road, drowsiness, falling asleep and improper driving posture, and issues an audible warning. We also jointly developed a retrofit device with TOYOTA MOTOR CORPORATION that suppresses acceleration caused by pressing the wrong pedal.」

「In Japan, revenue increased to ¥2.412 trillion, up ¥180.3 billion, or 8.1%, year on year, driven by the higher installation rate of preventive safety products and the impact of making デンソーテン a subsidiary.」

「The new image sensor can recognize nighttime pedestrians and bicycles, which had previously been difficult to detect. Used together with the new millimeter-wave radar, it contributes to emergency automatic braking not only during the day but also at night. While expanding the range of detectable objects, we reduced the volume of the image sensor by approximately 40% and the millimeter-wave radar by approximately 60% compared with previous products, improving ease of installation.」

「Through the development and commercialization of advanced driver assistance technologies, we will help prevent traffic accidents and contribute to creating a safe and secure society centered on automobiles.」

「Under the slogan "Peace of mind every day, safety when it matters," we are focusing not only on preventing serious accidents and reducing their impact, but also on supporting drivers' safe driving under normal conditions and developing systems that keep them out of danger. By around 2018, we will expand the scope of collision avoidance and enable the detection of bicycles and pedestrians at night. We will continue working toward zero traffic accidents.」