Emergence of Domestic B2C Demand Driven by Stay-at-Home Consumption and E-Commerce Sales Channels
First written in FY2021-Q1. 2 of 12 entries say "Advanced", first in FY2021. Latest entry: FY2025-H1.
The whole theme swung hardest in 2022: 2 of 11 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2025-H1Strong sales of high-value-added new products; entry-level inventory buildupAnnual report
「In the BtoC business, orders for new products such as multitrack recorders and recorders for videographers were strong, while current entry-level products remained sluggish because sales of inventory in the distribution channel did not progress.」
In the B2C market after stay-at-home demand subsided, new products such as multitrack recorders and recorders for videographers performed well, while sales of current entry-level products from distribution inventories continued to be weak. - FY2024High-value-added products remained strong after stay-at-home demand subsidedAnnual report
「In the B2C business, core high-value-added products for creators continued to receive strong market recognition even after stay-at-home demand subsided, and sales were strong, helped by the impact of newly launched products.」
Even after stay-at-home demand subsided, sales of core high-value-added products for creators and new products remained strong. - FY2023-Q3Post-boom decline and slower inventory turnoverAnnual report
「During the cumulative third quarter, revenue and operating profit decreased year on year because difficulties procuring electronic components, particularly semiconductors, and the decline from the previous year's strong stay-at-home demand in the B2C business outweighed the recovery trend in the B2B business, which had remained sluggish during the COVID-19 pandemic.」
The pullback in the stay-at-home demand that had been strong in the previous fiscal year emerged in the B2C business and became a factor behind the decline in revenue and operating profit. - FY2023-Q2The normalization of stay-at-home demand expanded to Japan and overseasAnnual report
「Premium audio equipment (TEAC brand) saw stay-at-home demand during the COVID-19 pandemic subside in both the Japanese and overseas markets.」
It was reported that the normalization of stay-at-home demand extended beyond the Japanese market to overseas markets. - FY2023-Q1Softening of stay-at-home demandAnnual report
「Meanwhile, the B2C business saw a decline in some entry-level products due to the pullback in stay-at-home demand.」
Following the tailwind from stay-at-home and e-commerce demand, a post-boom decline in entry-level products was reported as stay-at-home demand softened. - FY2022-Q3AdvancedAnnual report
「In music production and professional audio equipment (the TASCAM brand), the B2C business launched 3 new products for the creator market, which continues to grow as new lifestyles take hold. Strong orders for these products and existing products resulted in solid sales.」
The Group introduced 3 new products for the growing creator market, driven by new lifestyles, and received strong orders and maintained steady sales alongside existing products. - FY2022-Q2RestatedAnnual report
「For music production and professional audio equipment under the TASCAM brand, the spread of new lifestyles that began with COVID-19 expanded the user base enjoying music production, internet streaming and video production, resulting in strong sales of products for creators, including new products, in the B2C business.」
Against the backdrop of new lifestyles, the user base for music production, internet streaming and video production expanded, and strong sales of products for creators continued. - FY2022-Q1RestatedAnnual report
「For music production and professional audio equipment under the TASCAM brand, continued stay-at-home demand resulting from the spread of COVID-19 supported steady sales of products for music production and internet streaming in the B2C business.」
Stay-at-home demand continued, resulting in steady sales of B2C products for music production and internet streaming. - FY2021AdvancedAnnual report
「General audio equipment under the TEAC brand also saw sales temporarily decline during the initial spread of COVID-19. Thereafter, sales through e-commerce channels remained strong, mainly in the Japanese and European markets, supported by stay-at-home and telework demand, resulting overall in higher revenue and profit.」
Strong e-commerce sales driven by stay-at-home and telework demand expanded from Japan to the European market, contributing to higher revenue and profit in general audio equipment. - FY2021-Q3Geographic expansion of e-commerce channelsAnnual report
「General audio equipment under the TEAC brand also saw sales temporarily decline during the initial spread of COVID-19. Thereafter, supported by stay-at-home and telework demand, sales through e-commerce channels remained strong both in Japan and overseas, resulting overall in higher revenue and profit.」
The Group stated that strong e-commerce sales driven by stay-at-home and telework demand expanded from Japan to overseas markets as well. - FY2021-Q2Demand Drivers ExpandedAnnual report
「Thereafter, demand was supported by stay-at-home consumption and telework demand, and sales through e-commerce channels remained particularly strong in Japan.」
For domestic B2C demand, the Group explicitly identified telework demand, in addition to stay-at-home consumption, as a tailwind, while strong e-commerce sales continued. - FY2021-Q1First statedAnnual report
「Thereafter, demand was supported by stay-at-home consumption, and sales through e-commerce channels remained particularly strong in Japan.」
The Group newly stated that, during the spread of COVID-19, stay-at-home consumption boosted B2C sales in Japan through e-commerce channels.