Household penetration rate for water ionizers: 20%
First written in FY2016. 1 of 3 entries say "Restated". Latest entry: FY2018-Q2.
No other company in this theme has enough history to compare yet.
- FY2018-Q2RaisedAnnual report
「With household penetration of water purifiers said to exceed 40%, and bottled and delivered gallon water now purchased routinely, we believe there is ample potential for household penetration of water ionizers—which are medical devices and cost less over the medium to long term—to rise from the current approximately 6% to 20%. Within this market, we aim to increase the number of users from approximately 850,000 to 3 million.」
In addition to the previous industry-wide target of 20% household penetration, the Group has specified a target of increasing users from approximately 850,000 to 3 million, based on current penetration of approximately 6%. - FY2017RestatedAnnual report
「We are targeting 20% household penetration for water ionizers across the industry, but achieving this will require the development of high-performance, versatile products that meet a broader range of consumer needs.」
The Group has reiterated its target of 20% household penetration for water ionizers across the industry and its view that the target should be pursued through the development of high-performance, highly versatile products. - FY2016First statedAnnual report
「We are targeting 20% household penetration for water ionizers across the industry, but achieving this will require the development of high-performance, versatile products that meet a broader range of consumer needs.」
The Group has specified a 20% numerical target for household penetration across the industry, with product development as the means of achieving it.