Building the Trim Brand
First written in FY2016. 4 of 9 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2023-Q1.
No other company in this theme has enough history to compare yet.
- FY2023-Q1AdvancedAnnual report
「The web marketing division is focusing on developing owned media, or company-operated media. Instagram has more than 13,000 followers, while “TRIM Mizulabo,” an information site on water and health, has grown into a media platform with more than 10,000 daily views. Going forward, we will use social media to raise awareness of water ionizers and support growth in the direct-sales, wholesale and OEM divisions.」
The company reported specific progress in brand building and awareness, with more than 13,000 Instagram followers and more than 10,000 daily views for TRIM Mizulabo. - FY2021Explicitly incorporating SDGs and recycling into branding initiativesAnnual report
「Building the TRIM brand is also necessary to accelerate growth and achieve sustainable growth for our group. Accordingly, in addition to public-relations activities in mass media and online aimed at raising awareness, we are undertaking SDG initiatives that our group is uniquely positioned to pursue, including recycling water-purifier cartridges, amid the growing importance of the SDGs.」
In addition to branding centered on conventional advertising and public relations, the company explicitly identifies SDG initiatives and water-purifier cartridge recycling as brand-building efforts. - FY2021-Q2AdvancedAnnual report
「In September, we will also focus on expanding the number of seminars, including by placing advertisements in the morning edition of The Nikkei introducing hygiene-measures seminars once a week for a total of 4 placements.」
The company placed advertisements in the morning edition of The Nikkei 4 times in September, putting specific awareness-building and attendance-generation measures in place for hygiene-measures seminars. - FY2019-Q2AdvancedAnnual report
「As part of our sales support activities, we have been airing commercials on Yomiuri TV’s “Wake Up! Plus” program every Saturday morning from 8:00 a.m. since October.」
As a brand and sales support initiative, the company began airing commercials on a Yomiuri TV program in October. - FY2018-Q1RestatedAnnual report
「In the direct-sales division, comprising the occupational sales unit (the DS unit of the DS/HS business division), the installation and referral sales unit (the HS unit of the DS/HS business division), and the in-store event sales unit (the SS business division), we continue to strengthen proposals to companies for “health management” using electrolyzed hydrogen water and to overhaul our PR activities.」
The company reaffirmed its sales and branding initiatives through stronger proposals to companies for health management and an overhaul of its PR activities. - FY2017RestatedAnnual report
「We believe that building a brand, in addition to our water-related functionality, technical capabilities and development capabilities, is important for achieving significant growth. Accordingly, in addition to public-relations activities in mass media and online aimed at raising awareness, we will actively work to enhance our social standing by promoting CSR activities, including social contribution initiatives.」
The company reaffirmed its policy of enhancing the TRIM brand and its social standing through mass media, online public relations and CSR activities. - FY2017-Q3AdvancedAnnual report
「To deploy PR and advertising more efficiently for branding purposes, we have entered into an advisory agreement with an expert and are developing a new strategy.」
As a branding initiative, the company entered into an advisory agreement with an expert and is moving forward with developing a new PR and advertising strategy. - FY2017-Q2RestatedAnnual report
「Media exposure has also increased as a result of strengthening PR and advertising, and we will continue working to further improve sales efficiency.」
The company reaffirmed measures to raise awareness by strengthening PR and advertising and increasing media exposure. - FY2016First statedAnnual report
「We believe that building a brand image, in addition to our water-related functionality, technical capabilities and development capabilities, is important for achieving significant growth. Accordingly, in addition to public-relations activities in mass media and online aimed at raising awareness, we will actively work to enhance our social standing by promoting CSR activities, including social contribution initiatives.」
The company is working to raise awareness and enhance its social standing through mass media, online public relations and CSR activities.