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Sony Group (6758) · InitiativeAdvanced

Co-creation with users through the Future Lab Program

First written in FY2016. 1 of 2 entries say "Advanced", first in FY2017. Latest entry: FY2017.

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ProgressHeldSoftenedWorseFirst statedFY20162016: 120162017: 12017
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User co-creation prototype development through the Future Lab ProgramA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2017AdvancedAnnual report

    「Sony currently has 2 prototypes in development.」

    Sony stated that it was developing 2 prototypes through the Future Lab Program, giving concrete form to its user co-creation initiative.
  2. FY2016First statedAnnual report

    「Sony newly launched the Future Lab Program™, a program in which it communicates with society in an open environment centered on technology and research and development, and co-creates future lifestyles and value with users around new technology-based concepts.」

    Sony has begun a development approach in which it presents in-house prototypes to users and evolves them based on their feedback.
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Co-creation with users through the Future Lab Program | SONY GROUP CORPORATION (6758) | Komori