CRM initiatives to strengthen customer relationships
First written in FY2017. 2 of 3 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2020-Q3.
The whole theme swung hardest in 2017: 2 of 10 companies on the "Worse" side.
17 other companies' latest entry also says "Advanced".
- FY2020-Q3AdvancedAnnual report
「The Group received cooperation from customers and multiple business partners in easing transaction terms in a manner that contributed to improving its cash flow, including in relation to advances received.」
The relationship with customers advanced beyond discussions on orders to a stage at which the company obtained cash flow support through eased transaction terms from customers and multiple business partners. - FY2020-Q2AdvancedAnnual report
「Following discussions with a customer, we agreed to engage in sincere discussions regarding an increase in the customer's orders from us in the near term. As the customer's cooperation in strengthening our near-term financial position, we also agreed to defer over 2 years the amount of receivables offset against advance payments from that customer, to an amount equivalent to three-fourths of the amount under the previous agreement.」
The policy of strengthening customer relationships progressed into specific cooperation, including discussions on increasing order volumes, deferring the offsetting of receivables against advances received for two years, and providing liquidity support by shortening payment terms. - FY2017First statedAnnual report
「The Company promoted measures aimed at targets including lowering the break-even point, improving cash flow, changing employee mindsets, and conducting CRM activities to strengthen relationships with customers.」
As a management-reform measure, the company disclosed CRM activities aimed at strengthening relationships with customers as a standalone item for the first time.