Intensifying Competition in the Game Content Market
First written in FY2023-Q1. 2 of 4 entries say "Restated". Latest entry: FY2025-H1.
Sun moved to the "Worse" side of this theme in 2024, 3 years after the typical company in this theme (2021).
1 other company's latest entry also says "Worsened".
- FY2025-H1WorsenedAnnual report
「During the COVID-19 pandemic, games established a position as entertainment that could be enjoyed at home. However, now that consumption of other leisure activities has recovered, the market is showing a slight contraction in developed countries. Advances in technology have also made it possible to develop games using a single personal computer and a single developer, and the number of games released on each platform is increasing, resulting in intensifying competition.」
The company added its recognition that the game content market is contracting slightly in developed countries against a backdrop of recovering consumption of other leisure activities. Together with intensifying competition, this provided a clearer picture of the challenging market environment. - FY2024-Q2RestatedAnnual report
「Advances in technology have made it possible to develop games using a single personal computer and a single developer, and the number of games released on each platform is also increasing, resulting in intensifying competition.」
The company reiterated the intensification of competition resulting from easier entry into game development and the increase in the number of titles, with no material change in its recognition of the risk. - FY2023-Q3RestatedAnnual report
「Advances in technology have made it possible to develop games using a single personal computer and a single developer, and the number of games released on each platform is also increasing, resulting in intensifying competition.」
The company reiterated the intensification of competition resulting from easier entry into game development and the increase in titles on each platform. - FY2023-Q1First statedAnnual report
「Advances in technology have made it possible to develop games using a single personal computer and a single developer, and the number of games released on each platform is also increasing, resulting in intensifying competition.」
The company disclosed for the first time that intensifying competition in the game content market had already emerged as a risk, against a backdrop of easier entry into game development and an increase in the number of games on each platform.