Announced details
Beauty and personal care, wellness, hair drying, and hair styling
Orders have exceeded expectations, but the number of orders has not been disclosed
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Re・De Hairdry+, Re・De Hair Straight |
| Applicable area | Beauty and personal care, wellness, hair drying, and hair styling |
| Usage history | Orders have exceeded expectations, but the number of orders has not been disclosed |
Items this document does not state (15)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The airing of the television commercial and appointment of Shiraishi Mai (白石麻衣) as brand muse led to a sharp increase in brand awareness and interest in the products, resulting in orders exceeding expectations.