Komori
Other Disclosures6731PIXELA CORPORATIONElectrical Equipment and Precision Instruments

Demand surges following the announcement of Mai Shiraishi (白石麻衣)'s appointment: Report and apology regarding temporary shortages of the Re・De beauty and personal care appliance series

Following the airing of a television commercial and Shiraishi Mai (白石麻衣)'s appointment as brand muse, orders for “Re・De Hairdry+” and “Re・De Hair Straight” exceeded expectations, resulting in temporary supply shortages and stockouts through some sales channels. The company is working to increase production and adjust its shipping capacity.

Worth reading
41Recurring
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Direction
Mixed performance
Direction inferred from the company’s description.
Scale
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Wording
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How definitive the wording is.

Announced details

Re・De Hairdry+Re・De Hair Straight
Applicable field (uses covered by this announcement)

Beauty and personal care, wellness, hair drying, and hair styling

What the company reported numerically
Usage history

Orders have exceeded expectations, but the number of orders has not been disclosed

In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.

Announced details
ItemDetails
Names of Products / Services CoveredRe・De Hairdry+, Re・De Hair Straight
Applicable areaBeauty and personal care, wellness, hair drying, and hair styling
Usage historyOrders have exceeded expectations, but the number of orders has not been disclosed
Items this document does not state (15)
CounterpartyCounterparty overviewRelationship with the CompanyContract ValueOffering priceContract DateLaunch dateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsImpact on Business PerformanceSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The airing of the television commercial and appointment of Shiraishi Mai (白石麻衣) as brand muse led to a sharp increase in brand awareness and interest in the products, resulting in orders exceeding expectations.

How to read this page

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Demand surges following the announcement of Mai Shiraishi (白石麻衣)'s appointment: Report and apology regarding temporary shortages of the Re・De beauty and personal care appliance series | PIXELA CORPORATION (6731) timely disclosure | Komori