Worth reading
50Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Neutral
Direction inferred from the company’s description.Scale
—
Displayed only when the document provides numerical figures.Wording
Definitive
How definitive the wording is.Announced details
Re・De (リデ)Re・De Hairdry+Re・De Hair StraightRe・De Pot
Applicable field (uses covered by this announcement)
Cooking appliances, beauty appliances and wellness
Launch dateDAZN: 11 June 2026 (scheduled streaming start); terrestrial television: 21 June 2026 (scheduled broadcast start)
Relationship between the counterparty and the company
PIXELA CORPORATION6731
Relationship with the Company
Appointed as Re・De’s brand muse.
CounterpartyShiraishi Mai (白石麻衣)
Actress and model. Since leaving Nogizaka46, she has worked in film, television drama and fashion, among other fields.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Re・De (リデ), Re・De Hairdry+, Re・De Hair Straight, Re・De Pot |
| Counterparty | Shiraishi Mai (白石麻衣) |
| Counterparty overview | Actress and model. Since leaving Nogizaka46, she has worked in film, television drama and fashion, among other fields. |
| Relationship with the Company | Appointed as Re・De’s brand muse. |
| Launch date | DAZN: 11 June 2026 (scheduled streaming start); terrestrial television: 21 June 2026 (scheduled broadcast start) |
| Applicable area | Cooking appliances, beauty appliances and wellness |
Items this document does not state (12)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleQuantitative EffectsUsage historyImpact on Business PerformanceSource
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Mai Shiraishi’s clear, refined beauty and poised approach to living each day with care resonate with Re・De’s brand philosophy of “quietly and surely enhancing the quality of everyday life.” Through the appointment, the company aims to bring Re・De’s brand world to more people.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.