Intensifying price competition from competitors
First written in FY2019. 5 of 10 entries say "Materialised", first in FY2026-H1. Latest entry: 2026-08-13.
Sanken Electric moved to the "Worse" side of this theme in 2020, 4 years before the typical company in this theme (2024).
The whole theme swung hardest in 2026: 8 of 11 companies on the "Worse" side.
1 other company's latest entry also says "Materialised".
- FY2026-H1MaterialisedAnnual report
「In the white-goods business, sales declined 11.8% year on year as intensified competition in the Chinese market caused market share to fall.」
Intensifying price and market competition from competitors actually manifested itself as a decline in market share and an 11.8% decrease in sales in China’s white-goods market. - FY2025MitigatedAnnual report
「In response to these risks, we will continue to pursue further cost reductions, launch high-value-added products that leverage our proprietary technologies, improve the profitability of existing products by securing appropriate selling-price conditions, and implement procurement reforms to reduce costs through component standardization, careful material selection, and the use of multiple vendors from the design stage,」
Specific measures to address intensifying price competition were presented, including high-value-added products, appropriate selling-price conditions, and cost reductions through component standardization, careful material selection, and the use of multiple vendors. - FY2023RestatedAnnual report
「Price competition is expected to become increasingly intense going forward.」
The assessment of the risk of intensifying price competition remains unchanged. At the same time, the Company plans to respond by reducing costs, launching high-value-added products, and standardizing components and reducing material costs. - FY2021WorsenedAnnual report
「Price competition is expected to become increasingly intense going forward,」
The assessment that the risk of intensifying price competition will continue to grow against the backdrop of the emergence of overseas competitors was reaffirmed. - FY2021-Q2WorsenedAnnual report
「Against the backdrop of aggressive market entry by overseas competitors in recent years, competition in terms of performance, including power conversion efficiency, is expected to intensify further in addition to price competition.」
It was explained that the risk of intensifying competition would expand from price competition driven by overseas competitors’ market entry to competition in terms of performance as well. - FY2019First statedAnnual report
「Price competition in the electronics industry is continuing to intensify.」
The risk of intensifying price competition, including the emergence of competitors with production bases in China and Southeast Asia, was disclosed separately for the first time.