Shift of the Printer Business Toward High-End Markets
First written in FY2016. 4 of 11 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2026-H1.
Oki Electric Industry moved to the "Worse" side of this theme in 2020.
The whole theme swung hardest in 2024: 1 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2026-H1ReframedAnnual report
「Based on the absorption-type company split agreement signed with ETRIA on 22 May 2025, on 1 October 2025 we transferred to ETRIA the business related to the development and production of printers within our group. We received shares of ETRIA as consideration for the absorption-type company split.」
The printer business was reorganised from in-house development and production on a standalone basis into a structure aimed at integrating technologies and improving production and procurement efficiency through the integration of the business into ETRIA. - FY2021-Q3WorsenedAnnual report
「There has been some improvement in printers and other products in Europe, but it remains limited.」
There has been some improvement in the European printer business, but the improvement was described as limited. - FY2021-Q2WorsenedAnnual report
「There has been no significant progress in sales of printer consumables or automated equipment in Asia, and the sales mix is still in the process of improving.」
In the Components & Platforms business, there has been no significant progress in sales of printer consumables and other products, and the sales mix was described as still being in the process of improving. - FY2020-Q3WorsenedAnnual report
「Revenue was ¥69.5 billion, down ¥7.2 billion, or 9.3%, year on year. In addition to a decline in office-related sales in the European market, revenue was affected by the stronger yen. Operating profit was ¥2.2 billion, down ¥2.3 billion year on year, due to the decline in sales and the stronger yen against the euro.」
The printer business saw lower revenue and operating profit due to a decline in office-related sales in Europe and the stronger yen, with operating profit down ¥2.3 billion year on year. - FY2020-Q2WorsenedAnnual report
「Revenue was ¥47.0 billion, down ¥3.8 billion, or 7.4%, year on year. In addition to a decline in office-related sales in the European market, revenue was affected by the stronger yen. Operating profit was ¥2.1 billion, down ¥800 million year on year, mainly due to the negative impact of lower sales volume and the stronger yen against the euro.」
The printer business saw lower revenue and operating profit due to a decline in office-related sales in Europe and the stronger yen, indicating deterioration in the business environment surrounding the previous market-shift initiatives. - FY2019-Q3AdvancedAnnual report
「<Printer business> Revenue was ¥76.7 billion, down ¥3.5 billion, or 4.4%, year on year. Revenue declined partly because there were large-scale projects in the previous corresponding period. Operating profit was ¥4.5 billion, up ¥2.5 billion year on year, due to improvements in the fixed-cost structure and the effect of the weaker yen.」
Although revenue declined, operating profit increased by ¥2.5 billion year on year due to improvements in the fixed-cost structure and the weaker yen. - FY2019-Q2AdvancedAnnual report
「Revenue was ¥50.8 billion, down ¥1.0 billion, or 1.9%, year on year. Revenue was broadly in line with the previous corresponding period, partly due to the positive revenue effect of the weaker yen. Operating profit was ¥2.9 billion, up ¥2.3 billion year on year, due to fixed-cost reductions from the business-structure reforms conducted in the previous year and the effect of the weaker yen.」
Revenue in the printer business was broadly in line with the previous year, while operating profit increased by ¥2.3 billion year on year due to fixed-cost reductions from the business-structure reforms and other factors. - FY2018-Q3AdvancedAnnual report
「<Printer business> Revenue was ¥80.2 billion, down ¥1.8 billion, or 2.2%, year on year. The decline in sales to the office printing market associated with the shift of resources to the industrial printing market outweighed the positive revenue effect of the weaker yen, resulting in lower revenue. Operating profit was ¥2.0 billion, an improvement of ¥2.7 billion year on year, due to fixed-cost reductions from the business-structure reforms and the effect of the weaker yen.」
While the shift of resources to the industrial printing market continued, operating profit improved by ¥2.7 billion year on year due to fixed-cost reductions from the business-structure reforms and other factors. - FY2018-Q2AdvancedAnnual report
「Revenue declined due to the impact of shifting resources to the industrial printing market, including the medical, retail and design industries, following a change in business strategy, as well as the continued contraction of the office printing market. Operating profit was ¥600 million, an improvement of ¥1.4 billion year on year, due to the effects of the business-structure reforms and the weaker yen.」
While revenue continued to decline due to the shift of resources to the industrial printing market and the contraction of the office market, operating profit improved by ¥1.4 billion year on year due to the business-structure reforms and the weaker yen. - FY2018-Q1ReframedAnnual report
「Revenue declined as resources were shifted to priority markets such as industrial printing following a change in business strategy, while sales to the office printing market continued to decrease.」
The focus of the printer business was described as a resource shift to priority markets such as industrial printing, rather than the previous shift toward the high-end market. - FY2016First statedAnnual report
「In the printer business, we will continue the longstanding shift toward the high-end market to improve profitability.」
The continued shift toward high-value-added and high-end markets was disclosed.