Strengthening Sales of Food Products to Meet Demand for Convenience, Health and Individual Portions

「As Shimadaya Corporation and its subsidiaries were excluded from the scope of consolidation, no company engaged in the food business remains within our group.」

「In terms of sales, for household-use products, we actively expanded flagship-brand products such as Ryusui-men and Taikoban, which addresses consumers' preference for economy, and increased our market share, particularly in western Japan. In the food-service channel, we strengthened proposals for value-added products such as Shinuchi soba products and advanced the shift from low-margin to high-margin products.」

「In terms of sales, for household-use products, we actively worked to expand the two-serving soba version of Ryusui-men, whose value was enhanced through the use of domestic buckwheat flour, and Taikoban, which addresses consumers' preference for economy, including through television commercials and consumer campaigns. In the food-service channel, we strengthened sales activities proposing value-added products such as the long-selling Shinuchi Inaniwa-style udon.」

「In terms of sales, for household-use products, we used domestic buckwheat flour in the two-serving soba version of our flagship Ryusui-men product to enhance its value, and actively worked to expand value-added products and Taikoban, which addresses consumers' preference for economy, as well as household-use frozen noodles, including through television commercials and consumer campaigns.」

「In terms of sales, for household-use products, we used domestic buckwheat flour in the two-serving soba version of our flagship Ryusui-men brand to enhance its value, while actively running television commercials and consumer campaigns to expand sales of value-added products. We also worked to expand Taikoban, which addresses consumers' preference for economy, and household-use frozen noodles.」

「In terms of sales, household-use sales of branded products such as Ryusui-men and Kenbi-men declined due in part to the reversal of stay-at-home consumption. However, sales increased partly because of the expansion of Taikoban, which uses domestic ingredients to enhance value, and household-use frozen noodles, whose sales were strengthened, as well as the impact of price revisions. In the food-service channel, sales increased due to the recovery of the food-service market and continued efforts to develop new customers.」

「In terms of sales, we worked to expand household-use products, including 'Ryusui-men' and 'Teppan-men,' supported by consumer campaigns; branded products such as 'Taikoban,' which uses domestic ingredients to enhance value, 'Kenbi-men' and 'Momiuchi'; and household-use frozen noodles. Sales increased slightly, partly due to the reversal of stay-at-home consumption.」

「In terms of sales, household-use products expanded, including 'Taikoban,' for which a new product targeting western Japan was launched, branded products such as 'Ryusui-men,' 'Momiuchi' and 'Teppan-men,' and household-use frozen noodles. However, sales declined due in part to the reversal of the previous year's surge in demand and unfavorable weather.」

「In the food business as well, we continued to thoroughly implement infection-control measures and work to ensure a stable product supply, while pursuing a recovery in sales of frozen noodles for food-service operators through volume expansion and increases in sales and market share for household-use chilled and frozen noodles.」

「In the food business as well, we continued to thoroughly implement infection-control measures and work to ensure a stable product supply, while pursuing a recovery in sales of frozen noodles for food-service operators through volume expansion and increases in sales and market share for household-use chilled and frozen noodles.」

「In the food business, we will strengthen product development and sales based on a new value proposition, '5K,' which adds high quality, value for money and stockpiling, brought to the fore by the COVID-19 pandemic, to the traditional priorities of health and convenience.」

「In the food business as well, while thoroughly implementing infection-control measures, we worked to ensure a stable supply of products in response to increased household-use demand and to expand sales of products addressing consumers' heightened health awareness during the COVID-19 pandemic and products such as fresh ramen and yakisoba, which are expanding particularly rapidly in the household-use market.」

「We also worked to expand sales of products addressing consumers' heightened health awareness during the COVID-19 pandemic and products such as fresh ramen and yakisoba, which have been expanding particularly rapidly in the household-use market.」

「In the food business, we sought to strengthen sales of products addressing demand for health, convenience and single-person meals, and worked to expand sales of Ryusui-men, Kenbi-men and frozen noodles for food-service operators.」

「In terms of sales, household-use products declined because seasonal products performed poorly due to unfavorable summer weather and a mild winter, among other factors, and because unprofitable products were reviewed. Meanwhile, we launched 'Kenbi-men,' the first functional food with a claim to suppress post-meal increases in blood glucose in the chilled noodles market. We integrated our existing zero-salt and 40%-less-carbohydrate products under this brand and worked to strengthen sales.」

「In the food business, we sought to strengthen sales of products addressing demand for health, convenience and single-person meals, and worked to expand sales of Ryusui-men and frozen noodles for food-service operators.」

「In the food business, we sought to strengthen sales of products addressing demand for health, convenience and single-person meals, and worked to expand sales of Ryusui-men and frozen noodles for food-service operators.」

「We worked to strengthen sales of health-focused products, including 'Ryusui-men,' which marked its 30th anniversary, and 'Hon Udon,' with zero salt and 40% less carbohydrates.」

「In the food business, we sought to strengthen sales of products addressing demand for health, convenience and single-person meals, and worked to expand sales in the growing market for frozen noodles for food-service operators. At the same time, we worked to strengthen sales of health-focused products, including the convenience product 'Ryusui-men' and 'Hon Udon,' with zero salt and 40% less carbohydrates.」

「In the food business, we sought to strengthen sales of products addressing demand for health, convenience and single-person meals, and worked to expand sales in the growing market for frozen noodles for food-service operators.」

「In the food business, we sought to strengthen sales of products addressing demand for health, convenience and single-person meals,」