Strengthening market competitiveness through global marketing and quality management systems
First written in FY2018. 3 of 4 entries say "Advanced", first in FY2020. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「We will expand sales activities by strengthening cooperation with the sales distributors with which we entered into distributor agreements in 2025, and will work to further expand our sales channels.」
The company identified distributor agreements as a new initiative to expand sales channels and indicated a policy of expanding sales activities through cooperation with distributors. - FY2024AdvancedAnnual report
「In the power device market, where continued market expansion is expected as AI, EVs and high-speed communications become more widespread, rather than focusing solely on the general substrate market, we will expand our sales channels by conducting research and development to improve the defect detection capability and inspection accuracy of inspection equipment for ceramic substrates, automate image-processing settings and increase speed, while strengthening sales activities through cooperation with distributors.」
The previous marketing and quality management policies were translated into specific initiatives to expand sales channels through R&D and sales of inspection equipment for power devices, together with cooperation with sales distributors. - FY2020AdvancedAnnual report
「We consider the strengthening of our sales structure, including sales strategies targeting growth markets identified through marketing, project management and analysis, public relations and pricing strategies, to be a priority. By expanding sales channels through cooperation with distributors and the development of our own e-commerce site, as well as through active public relations activities, we will build a customer base capable of responding flexibly to changes in the market environment and work to secure stable earnings.」
The previous global marketing policy was developed into specific measures involving cooperation with distributors, an in-house e-commerce site, project analysis, pricing strategies and public relations activities. - FY2018First statedAnnual report
「We will establish a global marketing structure in which the marketing and research and development divisions share and analyze information, and work to create new technologies and products that generate high added value aligned with customer needs. We will also seek to differentiate ourselves from competitors and strengthen our market competitiveness by enhancing cooperation across the Group and improving our quality management systems in response to rising social demands for quality management.」
The company explicitly identified global marketing, information sharing with R&D, Group cooperation and enhanced quality management systems as means of strengthening market competitiveness.