Expansion into the General User Market and a Shift in Value Proposition
First written in FY2016. 15 of 26 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-05-14.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「Sales in Asia increased modestly year on year, partly because the previous period's order backlog was recorded as sales. Sales in the Americas increased because sales to major telecommunications operators, our key customers in North America, remained solid. Sales in Australia declined slightly year on year, partly due to lower equipment sales. Sales in EMEA also increased, although the impact on consolidated net sales was not significant.」
Sales increased in Asia, the Americas and EMEA, demonstrating market expansion across multiple regions. Australia declined slightly due to lower equipment sales. - FY2025AdvancedAnnual report
「Since the launch of Xscend®, the product has already been adopted by multiple broadcasters and telecommunications operators in Japan and overseas during the current fiscal year.」
Xscend® has been adopted by multiple broadcasters and telecommunications operators in Japan and overseas, demonstrating tangible progress in expanding customer segments and regions. - FY2025-H1AdvancedAnnual report
「The new Xscend® product was also adopted for broadcasts of the Paris 2024 Olympic and Paralympic Games held this year. Based on this track record at a global sporting event, we will actively market Xscend® to potential new customers in the Americas and EMEA and expand our customer base in each region going forward.」
Xscend® was adopted for broadcasts of the Paris 2024 Olympic and Paralympic Games, and we have entered the phase of marketing it to potential customers in the Americas and EMEA based on that track record. - FY2024-Q3RestatedAnnual report
「In the EMEA market, we proceeded with distributor agreements to expand sales going forward and conducted sales activities in each country.」
We continue to pursue a policy of expanding regions and customer segments through distributor agreements and sales activities in countries across EMEA. - FY2024-Q2AdvancedAnnual report
「In the EMEA market, we proceeded with distributor agreements to expand sales going forward.」
Progress on distributor agreements aimed at expanding sales in the EMEA market was reported, demonstrating tangible progress in expanding regions and customer segments. - FY2024-Q1RestatedAnnual report
「Specifically, we will actively conduct in-person sales activities that had been restricted by COVID-19 and seek to rebuild relationships with customers. As the new Xscend® product enables users currently operating SDI/IP systems to transition to full IP and higher bandwidth in the future, we will also actively introduce it to potential customers and expand our customer base.」
We continue to pursue a policy of rebuilding relationships with existing customers and expanding our customer base by resuming and intensifying in-person sales activities and introducing Xscend® to potential customers. - FY2023RestatedAnnual report
「For existing customers, we will develop and sell new products and seek to expand sales to meet recurring demand for equipment renewals and growing demand for remote production and 4K broadcasting.」
We continue to pursue a market penetration policy centered on proposing new products to existing customers and acquiring new customers. - FY2023-Q1AdvancedAnnual report
「We have resumed in-person sales activities with customers in some regions and segments, but because these activities are affected by the spread of COVID-19, it is difficult to predict when they will be implemented fully or what effect they will have.」
In-person sales activities aimed at expanding the customer base have resumed in some regions and with some customers. The filing states that the timing and effects of full implementation remain uncertain. - FY2022AdvancedAnnual report
「Sales in the Asian market increased year on year, partly because sales from network renewal projects for 2 major South Korean broadcasters were recorded. Sales in Japan also increased due to the recording of sales from an equipment renewal project for a major telecommunications operator.」
Sales from renewal projects for 2 major South Korean broadcasters and an equipment renewal project for a major Japanese telecommunications operator were recorded, demonstrating progress in market penetration across multiple regions and customer segments. - FY2022-Q3RestatedAnnual report
「Sales in the Asian market increased year on year because sales from a broadcaster project in South Korea were recorded. Sales in the North American market also increased year on year because we received an order from a major telecommunications operator for a new capital investment project and recorded part of the sales.」
The filing continues to report increased sales from the South Korean broadcaster project and the capital investment project for a major telecommunications operator in North America. - FY2022-Q2RestatedAnnual report
「Sales in the Asian market increased year on year because sales from a broadcaster project in South Korea were recorded.」
We continue to confirm the recognition of sales from the South Korean broadcaster project, with no substantive changes to the policy of expanding market penetration across multiple regions and customer segments. - FY2022-Q1AdvancedAnnual report
「This was because we were able to record sales from a broadcaster project in South Korea for which sales could not be recorded in the previous fiscal year.」
Sales from the South Korean broadcaster project that could not be recorded in the previous fiscal year were recorded in the current quarter. The filing demonstrates tangible progress in market penetration. - FY2021AdvancedAnnual report
「Sales in China, where we recorded our first sales last year, increased steadily. In South Korea, however, we were unable to record sales from a major broadcaster project during the fiscal year, so the sales are scheduled for the next fiscal year.」
Sales in the Chinese market increased following the initial sales, demonstrating tangible progress in market penetration across multiple regions and customer segments. Meanwhile, the major South Korean project was carried over to the following fiscal year. - FY2021-Q3AdvancedAnnual report
「Sales in the North American market increased year on year because we received an order from a major telecommunications operator for a new capital investment project and recorded part of the sales. Sales in the EMEA market also increased year on year because sales from an equipment expansion project for a major Russian broadcaster were recorded in the first half.」
In North America, we received an order from a major telecommunications operator for a new capital investment project, while in EMEA we recorded sales from an equipment expansion project for a major Russian broadcaster. The filing shows tangible progress in market penetration across multiple regions and customers. - FY2021-Q2AdvancedAnnual report
「In China, one of the country's largest telecommunications service operators adopted our MD8000 solution for operation at multiple sites on a broadcasting network covering the entire country. The related sales were recorded in the first half.」
The MD8000 solution was adopted for multiple sites on a broadcasting network covering the entire country, and the project progressed to the recognition of sales in the first half. Sales from specific equipment and expansion projects in Japan, North America and EMEA were also reported, demonstrating penetration across multiple regions and customer segments. - FY2021-Q1AdvancedAnnual report
「Sales in the Asian market increased year on year, mainly because sales of community reception system products and products for cable television operators increased in Japan. In North America, sales to major customers were broadly in line with the previous corresponding period, but sales increased year on year due to new capital investment by other customers. Sales in the EMEA market increased year on year due to sales to telecommunications operators in Russia.」
The filing describes increased sales to community reception system and cable television operators in Japan, other customers in North America, and telecommunications operators in Russia, demonstrating market penetration across multiple regions and customer segments. - FY2019AdvancedAnnual report
「Sales in the European market increased year on year because our products were adopted as video transmission equipment for the World Cup held in Russia, demand for video transmission at events exceeded expectations, and we successfully acquired new customers in Russia.」
In addition to adoption for an international tournament in the European market, new customers were acquired in Russia, demonstrating tangible progress in market penetration. - FY2019-Q3RestatedAnnual report
「Sales in the European market increased year on year, as our video transmission equipment was adopted for the World Cup held in Russia last summer. Sales in the domestic market also increased year on year, driven by strong sales of IP video router systems for broadcasters and video transmission equipment for telecommunications carriers and cable television operators.」
We continue to confirm adoption for international tournaments in Europe and strong sales of IP video router systems and other products in Japan, with no new changes to the policy of expanding solutions for existing and new customers. - FY2019-Q2RestatedAnnual report
「Sales in the European market increased significantly year on year, as our video transmission equipment was adopted for coverage of a major international football tournament held in Russia. Sales in the domestic market also increased year on year, driven by strong sales of IP video router systems for broadcasters and video transmission equipment for telecommunications carriers and cable television operators.」
We have confirmed adoption for an international tournament in the European market and strong sales of IP video router systems and other products in the domestic market. There are no new changes to the policy of expanding solutions for existing and new customers. - FY2019-Q1AdvancedAnnual report
「Sales in the European market increased from the previous year because the company's video transmission equipment was adopted for the World Cup held in Russia.」
Video transmission equipment was adopted for a major international sporting event in the European market, resulting in higher sales than the previous year. The adoption provides concrete evidence of product penetration among new markets and customers. - FY2018RestatedAnnual report
「In addition to conventional IP transmission equipment, our group will expand transactions by proposing these new solutions to existing customers, while expanding the acquisition of new customers in line with the global shift toward IP-based broadcasting networks.」
The company continues to pursue market penetration through proposals for new solutions to existing customers and the acquisition of new customers. - FY2017SoftenedAnnual report
「Sales in the domestic market declined for reasons including sluggish market activity and weaker-than-expected demand, sales of products for in-house IP networks at broadcasters remaining limited to major customers willing to invest in advanced-technology equipment, ... and delays in developing new products.」
Market penetration, including the transition to IP within broadcasters, remains limited to major customers receptive to advanced technology, and the delay in new product development has also hindered expansion among general customers. - FY2017-Q3SoftenedAnnual report
「Sales in the domestic market increased from the previous year, but new business development did not progress in the Asian and European markets due to delays in developing new products.」
The company continues to pursue a policy of expanding its customer base, including general users, but penetration into new markets did not progress in Asia and Europe due to delays in new product development. - FY2016First statedAnnual report
「The company needs to move beyond its previous marketing strategy of promoting technological sophistication and appeal to the market by enhancing values other than advanced technology, such as price competitiveness, consistent quality, accurate delivery times, convincing cost-effectiveness and reliable after-sales service.」
The company is shifting from focusing its appeal on advanced users toward emphasizing price, quality, delivery times, cost-effectiveness and service for general users.