Intensifying Competition, Price Declines and Technological Obsolescence
First written in FY2016. 3 of 11 entries say "Worsened", first in FY2017. Latest entry: FY2026.
Nidec moved to the "Worse" side of this theme in 2026, 1 year after the typical company in this theme (2025).
The whole theme swung hardest in 2026: 28 of 56 companies on the "Worse" side.
8 other companies' latest entry also says "Materialised".
- FY2026MaterialisedAnnual report
「Deteriorating profitability resulting from a decline in competitiveness caused by excessive competition in China's consumer electronics motor market」
The risk of intensifying competition materialized as a decline in competitiveness in China's consumer electronics motor market and a ¥298.8 billion impairment loss at ACIM. - FY2025-H1RestatedAnnual report
「In automotive applications, after quickly detecting the slowdown in BEV market expansion and intensifying price competition」
It reaffirms the slowdown in BEV market growth and intensifying price competition as risks in the competitive environment. - FY2024MitigatedAnnual report
「NIDEC will steadily improve profitability by further localizing development and parts procurement to compete in China's EV market.」
It outlines measures to address intensifying competition in China's EV market by promoting the localization of development and parts procurement and seeking to improve profitability. - FY2024-Q3WorsenedAnnual report
「Competition in China's EV market has become excessively price-driven, undermining the soundness of the market.」
The risk of intensifying competition has materialized as extreme price competition in China's EV market. - FY2022RestatedAnnual report
「As a measure, NIDEC is strengthening alliances with Chinese companies that have significant influence in the market. In 2019, it formed an alliance concerning EV traction motor systems with Guangzhou Automobile Group, a leading Chinese automaker.」
It reaffirms alliances with Chinese companies, expanded production capacity, and local development capabilities as measures to address competitive risks in China's EV traction motor market. - FY2022-Q3MitigatedAnnual report
「Although NIDEC captured successive sources of new demand by launching numerous new products, including IT fan motors, high-efficiency motors for consumer electronics, and thermal-solution products for game consoles and other applications, this was due to a decline in sales of HDD motors resulting from lower sales volumes.」
It states that NIDEC is capturing new demand by launching new products and thermal-solution products in response to competition and declining demand for HDD motors. - FY2021MitigatedAnnual report
「As a measure, NIDEC is strengthening alliances with Chinese companies that have significant influence in the market. In 2019, it formed an alliance concerning EV traction motor systems with Guangzhou Automobile Group, a leading Chinese automaker.」
NIDEC is addressing competitive risks in China's EV traction motor market through its alliance with Guangzhou Automobile Group, expanded production capacity, and local development centers. - FY2020WorsenedAnnual report
「For example, China is currently NIDEC's main market for traction motor systems for EVs. China is promoting the electrification of automobiles as a national policy and currently has the world's largest EV market. NIDEC currently regards traction motors, which are equivalent to an EV's engine, as a key strategic product. If it loses competitiveness in this market as local manufacturers with strong cost competitiveness and rapid development capabilities gain prominence, the impact could be significant on NIDEC's overall growth strategy.」
The risk of intensifying competition has materialized as competition with local manufacturers in China's EV traction motor market, which NIDEC regards as a pillar of growth. - FY2018RestatedAnnual report
「Competition is tending to intensify particularly in the automotive and consumer electronics markets, as local manufacturers in emerging markets gain prominence. To enhance its competitiveness in the market, NIDEC believes it must maintain and increase substantial investment in research and development, expand its manufacturing capacity, sales capabilities, and marketing capabilities, broaden its service capabilities and support resources, develop new products in a timely manner, and further improve existing products.」
It reaffirms its response to intensifying competition in the automotive and consumer electronics markets through research and development, manufacturing, sales, marketing, new products, and cost reduction. - FY2017WorsenedAnnual report
「Competition is tending to intensify particularly in the automotive and consumer electronics markets, as local manufacturers in emerging markets gain prominence.」
It explicitly identifies intensifying competition resulting from the rise of emerging-market manufacturers in the automotive and consumer electronics markets. - FY2016First statedAnnual report
「NIDEC is exposed to intense competition in the various markets in which it operates.」
It cites downward pressure on prices in the HDD market, competition with major companies and new entrants in new markets, and technological obsolescence.