Continued Growth of Japan’s Internet Advertising Market and Advertising Production Costs
First written in FY2019-Q2. 6 of 8 entries say "Restated". Latest entry: FY2026.
1 other company's latest entry also says "Dropped".
- FY2026DroppedAnnual reportThe securities report for the current fiscal year contains no separate disclosure of external data on the size or growth rate of the domestic internet advertising market.
- FY2023RestatedAnnual report
「In the content business, the Company aims to establish a favorable position from which it can accept planning and production projects from customers of all sizes and across all industries by building a framework capable of responding to the expanding internet advertising production market and by using and accumulating expertise and production resources in planning and development.」
The report reconfirms the policy of using the expansion of the internet advertising production market as an opportunity and accumulating organizational capabilities, know-how and production resources. - FY2022RestatedAnnual report
「In the content business, the Company aims to establish a favorable position from which it can accept planning and production projects from customers of all sizes and across all industries by building a framework capable of responding to the expanding internet advertising production market and by using and accumulating expertise and production resources in planning and development.」
The report reconfirms the policy of using the expansion of the internet advertising production market as an opportunity and accumulating organizational capabilities, know-how and production resources. - FY2021RestatedAnnual report
「In the content business, the Company aims to build an organization capable of responding to the expansion of the internet advertising production market, while utilizing and accumulating the “know-how” and “production resources” related to planning and development. It will use these strengths to establish a favorable position from which it can undertake planning and production projects from all types of customers, regardless of company size or industry.」
The report reconfirms the policy of using the expansion of the internet advertising production market as an opportunity and accumulating organizational capabilities, know-how and production resources. - FY2020RestatedAnnual report
「In the content business, the Company aims to build an organization capable of responding to the expansion of the internet advertising production market, while utilizing and accumulating the “know-how” and “production resources” related to planning and development,」
The expansion of the internet advertising production market continues to be positioned as an opportunity for the content business. - FY2019RestatedAnnual report
「In the content business, the Company aims to build an organization capable of responding to the expansion of the internet advertising production market, while utilizing and accumulating the “know-how” and “production resources” related to planning and development,」
The expansion of the internet advertising production market is reconfirmed as a business opportunity for the content business. - FY2019-Q3RestatedAnnual report
「The domestic internet advertising market, the Company's main business area, grew 15.2% year on year to ¥1,509.4 billion in 2017 (Advertising Expenditures in Japan for 2017, Dentsu Inc., published February 2018), and has continued to grow as the market second only to television advertising. Internet advertising production costs have also increased, reflecting increases in the cost of producing promotional sales pages as well as advertising production costs and production-related costs, including system operation, for social media.」
The report reconfirms the growth of the domestic internet advertising market and increases in advertising production costs and social-media-related costs as the business environment. - FY2019-Q2First statedAnnual report
「In Japan, the internet advertising market grew 15.2% year on year in 2017 to ¥1.5094 trillion (Dentsu, Advertising Expenditures in Japan 2017, released in February 2018) and continues to grow as the second-largest market after television advertising. Spending on internet advertising production is also increasing, including production costs for promotional pages and advertising production and related system operation costs for social media.」
The Company describes the size and growth of Japan’s internet advertising market and increases in advertising production and social media-related production costs as part of its operating environment.