Worth reading
57In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
117
Operating income/(loss) improvement (¥ millions)Wording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+0.0%
基準 2,026Target2,027million
Operating profit+0.0%
基準 2,026Target2,027million
Net income for the current fiscal year+0.0%
基準 2,026Target2,027million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
What happened to the previous planNot disclosed → Fiscal year ended March 2026 actual: revenue 1,423, operating loss -45
Investment amount by sectorField Growth investment (ウルテク and EGG) / Amount Not disclosed
Key initiatives
01Brand integration (LOGLY Marketing Nexus)
02Expansion of connected channels
03Influencer initiatives
04B2B marketing support
05Data Platform
06AdsContext
07AdsOmni
08Ultech (structured data solutions)
09Social media marketing (EGG)
10Advertising operations framework for the AI era, “mureo”
Plan assumptionsBecause volatility in the existing businesses is expected to persist in the fiscal year ending March 2027, the forecast is presented as a range, Faster-than-expected growth in new businesses is an upside factor, A prolonged adjustment period for the existing businesses is a downside factor
Segment targetSegment Ad Platform Business / Sales target Not disclosed / Profit Target Not disclosed, Segment Data platform business / Sales target Not disclosed / Profit Target Not disclosed, Segment Social Media Marketing Business / Sales target Not disclosed / Profit Target Not disclosed
Size of the Target MarketMarket Internet advertising market / Scale ¥4.0459 trillion (2025) / Growth rate +10.8% / Source Dentsu, "Advertising Expenditures in Japan in 2025", Market Digital marketing market / Scale ¥390.0 billion / Growth rate +13.5% per year / Source Yano Research Institute, Market Influencer Marketing Market / Scale ¥86 billion (2024) → ¥164.5 billion (2029 forecast) / Growth rate +91% (1.9x) / Source CyberBuzz / Digital InFact research, Market Core market for AdsContext / Scale Estimated at ¥10 billion / Growth rate Not disclosed / Source Yano Research Institute and other sources, Market Core market for AdsOmni / Scale Approximately ¥2.6 trillion / Growth rate Not disclosed / Source Yano Research Institute and other sources, Market Core market for Audience Analytics / Scale Approximately ¥60 billion / Growth rate Not disclosed / Source Yano Research Institute and other sources
Risks identified by the company
Item Business environment and existing businesses / Risk Further consolidation of the programmatic advertising market among major platform operators and continued deterioration in the business environment for the native advertising business / Relationship to previous disclosure Previous disclosure ③
Item Business Environment and New Businesses / Risk Delayed monetization of the new businesses (ウルテク and EGG) and difficulty securing market share due to competitor entry / Relationship to previous disclosure Previous disclosure ①
Item Technology environment, AI and cookieless / Risk Delayed response to the transformation of advertising operations by generative AI and AI agents, and the increasing restrictions on tracking technologies by Google, Apple and others / Relationship to previous disclosure Previous disclosure ④⑦
Item Internal management, accounting and controls / Risk Deficiencies in the internal management system centered on accounting and finance, and declining quality of financial reporting and reliability of disclosures / Relationship to previous disclosure Newly included
Item Laws and regulations, advertising and personal information / Risk Further tightening of the Act on the Protection of Personal Information, the Pharmaceuticals and Medical Devices Act, the Act against Unjustifiable Premiums and Misleading Representations, and other regulations, and the resulting impact on the company’s businesses / Relationship to previous disclosure Previous disclosure ②⑤
Item Material events / Risk Material Events Concerning Going Concern / Relationship to previous disclosure Operating losses for 3 consecutive fiscal years. The system shutdown caused by cyberterrorism and other incidents described in item ⑥ of the previous disclosure is omitted from this document
Reason for revision or withdrawal
The rollout of the new brand also required time to gain traction with customers, resulting in revenue falling short of the plan. Structural changes in the industry, including cookie regulations, amendments to the Pharmaceuticals and Medical Devices Act, intensifying competition to acquire media inventory, and declining media page views, have continued.
| Item | Details |
|---|---|
| Plan name | Items Relating to the Business Plan and Growth Potential (fiscal year ending March 2026) |
| Plan period | Fiscal year ending March 2026–fiscal year ending March 2030 |
| Progress against the plan | Annual update |
| Sales Target | 1,423 (fiscal year ended March 2026 actual) → 1,409–1,500 (fiscal year ending March 2027 forecast) |
| Operating profit target | -45 (fiscal year ended March 2026 actual) → -40 to +15 (fiscal year ending March 2027 forecast) |
| Net income target | -73 (fiscal year ended March 2026 actual) → -46 to +8 (fiscal year ending March 2027 forecast) |
| Investment amount by sector | Field Growth investment (ウルテク and EGG) / Amount Not disclosed |
| Segment target | Segment Ad Platform Business / Sales target Not disclosed / Profit Target Not disclosed, Segment Data platform business / Sales target Not disclosed / Profit Target Not disclosed, Segment Social Media Marketing Business / Sales target Not disclosed / Profit Target Not disclosed |
| Plan assumptions | Because volatility in the existing businesses is expected to persist in the fiscal year ending March 2027, the forecast is presented as a range, Faster-than-expected growth in new businesses is an upside factor, A prolonged adjustment period for the existing businesses is a downside factor |
| Key initiatives | Brand integration (LOGLY Marketing Nexus), Expansion of connected channels, Influencer initiatives, B2B marketing support, Data Platform, AdsContext, AdsOmni, Ultech (structured data solutions), Social media marketing (EGG), Advertising operations framework for the AI era, “mureo” |
| Results under the previous plan | Not disclosed → Fiscal year ended March 2026 actual: revenue 1,423, operating loss -45 |
| Reason for revision or withdrawal | The rollout of the new brand also required time to gain traction with customers, resulting in revenue falling short of the plan. Structural changes in the industry, including cookie regulations, amendments to the Pharmaceuticals and Medical Devices Act, intensifying competition to acquire media inventory, and declining media page views, have continued. |
| Size of the Target Market | Market Internet advertising market / Scale ¥4.0459 trillion (2025) / Growth rate +10.8% / Source Dentsu, "Advertising Expenditures in Japan in 2025", Market Digital marketing market / Scale ¥390.0 billion / Growth rate +13.5% per year / Source Yano Research Institute, Market Influencer Marketing Market / Scale ¥86 billion (2024) → ¥164.5 billion (2029 forecast) / Growth rate +91% (1.9x) / Source CyberBuzz / Digital InFact research, Market Core market for AdsContext / Scale Estimated at ¥10 billion / Growth rate Not disclosed / Source Yano Research Institute and other sources, Market Core market for AdsOmni / Scale Approximately ¥2.6 trillion / Growth rate Not disclosed / Source Yano Research Institute and other sources, Market Core market for Audience Analytics / Scale Approximately ¥60 billion / Growth rate Not disclosed / Source Yano Research Institute and other sources |
| Risks identified | Item Business environment and existing businesses / Risk Further consolidation of the programmatic advertising market among major platform operators and continued deterioration in the business environment for the native advertising business / Relationship to previous disclosure Previous disclosure ③, Item Business Environment and New Businesses / Risk Delayed monetization of the new businesses (ウルテク and EGG) and difficulty securing market share due to competitor entry / Relationship to previous disclosure Previous disclosure ①, Item Technology environment, AI and cookieless / Risk Delayed response to the transformation of advertising operations by generative AI and AI agents, and the increasing restrictions on tracking technologies by Google, Apple and others / Relationship to previous disclosure Previous disclosure ④⑦, Item Internal management, accounting and controls / Risk Deficiencies in the internal management system centered on accounting and finance, and declining quality of financial reporting and reliability of disclosures / Relationship to previous disclosure Newly included, Item Laws and regulations, advertising and personal information / Risk Further tightening of the Act on the Protection of Personal Information, the Pharmaceuticals and Medical Devices Act, the Act against Unjustifiable Premiums and Misleading Representations, and other regulations, and the resulting impact on the company’s businesses / Relationship to previous disclosure Previous disclosure ②⑤, Item Material events / Risk Material Events Concerning Going Concern / Relationship to previous disclosure Operating losses for 3 consecutive fiscal years. The system shutdown caused by cyberterrorism and other incidents described in item ⑥ of the previous disclosure is omitted from this document |
| Publication date | June 2026 |
Items this document does not state (10)
Operating profit margin targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planNon-financial targetsDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address structural changes in the industry, including cookie regulations, amendments to the Pharmaceuticals and Medical Devices Act, intensifying competition to acquire media inventory, and declining media page views, the company will shift its earnings base from existing businesses to new businesses. In the fiscal year ended March 2026, it advanced the optimization of media procurement and server costs and reduced fixed costs. In the fiscal year ending March 2027, it will expand the earnings contribution from new businesses.
How to read this page
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