Declining cost-effectiveness of advertising expenditure
First written in FY2018. 2 of 3 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
29 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「We measure the cost-effectiveness of advertising and promotion expenditures and seek to conduct the most effective advertising and promotion. However, if these expenditures do not generate the expected cost-effectiveness due to market trends, competitor trends or other factors, this may affect the Group's operating results, including by reducing profitability.」
The company reconfirms its policy of measuring and optimizing the cost-effectiveness of advertising and promotional expenses, as well as the risk of lower profitability if the expected effect is not achieved. - FY2019RestatedAnnual report
「The company measures the cost-effectiveness of advertising and promotional expenses and seeks to implement optimal advertising and promotion. However, if the expected cost-effectiveness is not achieved due to market or competitive conditions, profitability may decline and the Group's results of operations may be affected.」
The company continues to describe the risk that advertising and promotional expenses may not produce the expected effect while measuring their cost-effectiveness. - FY2018First statedAnnual report
「The company measures the cost-effectiveness of advertising and promotional expenses and seeks to implement optimal advertising and promotion. However, if the expected cost-effectiveness is not achieved due to market or competitive conditions, profitability may decline and the Group's results of operations may be affected.」
The company describes the impact on profitability and results of operations if advertising and promotional expenses do not produce the expected effect.