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Business Alliances6573CRAVIA Inc.Information and Communications, Services and Others

Notice Regarding the Execution of a Basic Transaction Agreement with 株式会社ケイカンパニー

CRAVIA entered into a master transaction agreement with ケイカンパニー, which plans and manufactures character merchandise and other products, and began procuring its products. This will strengthen the product lineup of popular character merchandise and coordination with sales channels.

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30Immaterial
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Improvement
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Agreements reached under this partnership

6573CRAVIA Inc.
Alliance partner株式会社ケイカンパニー
About the partner
Business DescriptionPlanning, manufacturing and sale of character and fancy merchandise. Planning and manufacturing of products featuring popular character licenses from Japan and overseas, including Sanrio Characters, as well as fancy merchandise, household goods, stationery and accessories.
LocationOsaka City, Osaka Prefecture
Impact on Business Performance

The company expects the impact of this matter on its consolidated results for the current fiscal year to be immaterial.

Alliance start dateBefore 29 July 2026 (transactions commenced)
Agreements reached under this partnership
ItemDetails
Name of alliance partner株式会社ケイカンパニー
Alliance partner's business activitiesPlanning, manufacturing and sale of character and fancy merchandise. Planning and manufacturing of products featuring popular character licenses from Japan and overseas, including Sanrio Characters, as well as fancy merchandise, household goods, stationery and accessories.
Alliance partner's locationOsaka City, Osaka Prefecture
Alliance start dateBefore 29 July 2026 (transactions commenced)
Impact on Business PerformanceThe company expects the impact of this matter on its consolidated results for the current fiscal year to be immaterial.
Items this document does not state (18)
Alliance partner's capitalAlliance partner's net salesAlliance partner's operating incomeType of allianceDetails of the allianceNumber of shares acquiredAcquisition priceShareholding ratioOverview of the joint ventureOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyDate of board resolutionContract DateShare Acquisition Date and Payment DateChange in major shareholders

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The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The purpose is to expand transactions with leading domestic manufacturers and strengthen procurement capabilities in the character and fancy merchandise sectors. The company aims to create synergies by expanding its lineup of popular character merchandise, increasing sales opportunities and customer touchpoints, and strengthening traffic acquisition for its e-commerce business.

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Notice Regarding the Execution of a Basic Transaction Agreement with 株式会社ケイカンパニー | CRAVIA Inc. (6573) timely disclosure | Komori