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Business alliance6573CRAVIA Inc.Information and Communications, Services and Others

Notice of the Decision to Open the First Franchise Store Under the Business Partnership with Artbox Co., Ltd. (South Korea)

Under the business alliance to develop the Korean lifestyle goods brand ARTBOX in Japan, it has been decided that the first franchise store will open in Tsukuba, Ibaraki Prefecture, on 12 June 2026, as planned.

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36Immaterial
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Wording
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Agreements reached under this partnership

Business alliance
6573CRAVIA Inc.
Alliance partner株式会社アートボックス(韓国)
Details of the alliance
  1. 1

    Serve a central role in supporting the franchise rollout in Japan and wholesale distribution of products

  2. 2

    Accelerate the rollout to multiple locations by establishing a franchise model

  3. 3

    Build a recurring revenue base centered on wholesale product revenue

  4. 4

    Develop a high-margin business model leveraging Korean culture, IP and social media trends

  5. 5

    Maximize synergies through coordination with the Company's existing IP, e-commerce, live-commerce and promotional businesses

  6. 6

    Capture inbound tourism demand and consumption demand from Generation Z

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

About the partner
Business DescriptionPopular Korean lifestyle goods brand ARTBOX
LocationSouth Korea
Impact on Business Performance

The impact of this matter on the Company's results is expected to be minor.

Contract DateThe contract execution date of the business alliance agreement disclosed on 17 February 2026 is Not disclosedAlliance start date12 June 2026 (scheduled)
Agreements reached under this partnership
ItemDetails
Name of alliance partner株式会社アートボックス(韓国)
Alliance partner's business activitiesPopular Korean lifestyle goods brand ARTBOX
Alliance partner's locationSouth Korea
Type of allianceBusiness alliance
Details of the allianceServe a central role in supporting the franchise rollout in Japan and wholesale distribution of products, Accelerate the rollout to multiple locations by establishing a franchise model, Build a recurring revenue base centered on wholesale product revenue, Develop a high-margin business model leveraging Korean culture, IP and social media trends, Maximize synergies through coordination with the Company's existing IP, e-commerce, live-commerce and promotional businesses, Capture inbound tourism demand and consumption demand from Generation Z
Contract DateThe contract execution date of the business alliance agreement disclosed on 17 February 2026 is Not disclosed
Alliance start date12 June 2026 (scheduled)
Impact on Business PerformanceThe impact of this matter on the Company's results is expected to be minor.
Items this document does not state (15)
Alliance partner's capitalAlliance partner's net salesAlliance partner's operating incomeNumber of shares acquiredAcquisition priceShareholding ratioOverview of the joint ventureOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyDate of board resolutionShare Acquisition Date and Payment DateChange in major shareholders

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The first store will serve as the starting point for ARTBOX's brick-and-mortar retail rollout in Japan, with the aim of achieving medium- to long-term earnings growth through expansion to multiple locations, growth in wholesale revenue, and coordination with the Company's existing IP, e-commerce and live-commerce businesses.

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Notice of the Decision to Open the First Franchise Store Under the Business Partnership with Artbox Co., Ltd. (South Korea) | CRAVIA Inc. (6573) timely disclosure | Komori