Announced details
Promotions combining games, idol IP, live events and social media, as well as event businesses in regional cities
Attendees: approximately 350; special benefits session participants: approximately 200. Improvements in retention rate, payment rate and average customer spend were confirmed, but the improvement rate is Not disclosed.
Attendance at the event on 25 April 2026: approximately 350; special benefits session participants: approximately 200
Our group provided support for planning and operating the live event, designing in-game benefits, planning and operating the Hokkaido travel package, and designing an integrated promotional campaign.
BiVi Shin-Sapporo (Sapporo, Hokkaido)
The impact on the Company's results is expected to be minor
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Smartphone game “STU48’s 7 NARABE” (a Japanese card game), STU48 live event operations support and game-linked promotional support, Hokkaido travel package |
| Relationship with the Company | Our group provided support for planning and operating the live event, designing in-game benefits, planning and operating the Hokkaido travel package, and designing an integrated promotional campaign. |
| Launch date | 25 April 2026 (completed; event date) |
| Applicable area | Promotions combining games, idol IP, live events and social media, as well as event businesses in regional cities |
| Location | BiVi Shin-Sapporo (Sapporo, Hokkaido) |
| Quantitative Effects | Attendees: approximately 350; special benefits session participants: approximately 200. Improvements in retention rate, payment rate and average customer spend were confirmed, but the improvement rate is Not disclosed. |
| Usage history | Attendance at the event on 25 April 2026: approximately 350; special benefits session participants: approximately 200 |
| Impact on Business Performance | The impact on the Company's results is expected to be minor |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The group confirmed improvements in attendance, average customer spend and profitability, as well as the effectiveness of a monetization model for regional cities, by combining in-game rankings with benefits at the live event and providing an experiential offering that incorporated travel planning and interaction with members.