Announced details
Ambassador marketing and fan community building for a soju brand through social media
Track record of operating programs for more than 250 companies in total, with over 2.4 million registered ambassadors
2-3-6 Shibadaimon, Minato-ku, Tokyo (CRAVIA headquarters)
The impact on the company’s results is expected to be immaterial.
The company does not address Contract Value / Offering price.
According to HITEJINRO (domestic Korean soju shipment results as of November 2025)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Chamisul, Chamisul Agent fan ambassador program, Ambassador Platform |
| Launch date | 15 April 2026 (operational support commenced; actual) |
| Applicable area | Ambassador marketing and fan community building for a soju brand through social media |
| Location | 2-3-6 Shibadaimon, Minato-ku, Tokyo (CRAVIA headquarters) |
| Usage history | Track record of operating programs for more than 250 companies in total, with over 2.4 million registered ambassadors |
| Impact on Business Performance | The impact on the company’s results is expected to be immaterial. |
| Source | According to HITEJINRO (domestic Korean soju shipment results as of November 2025) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To promote the creation of a community that fosters deep connections between brands and fans by leveraging a track record of operating programs for more than 250 companies in total, over 2.4 million registered ambassadors, proprietary expertise, and its core system, the “Ambassador Platform.”