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Other Disclosures6573CRAVIA Inc.Information and Communications, Services and Others

Popular character IP “ほっぺちゃん” to be rolled out wholesale after product ranked No. 1 in the Rakuten Market category

Wholesale distribution has begun for 8 “ほっぺちゃん” design stickers that were launched first through Rakuten Market and ranked No. 1. Distribution will now be expanded to stationery stores, character-goods stores, mass retailers and other outlets.

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Announced details

8 new original sticker designs featuring the popular character IP “ほっぺちゃん”
Applicable field (uses covered by this announcement)

Stationery sections, character-goods sections, mass retailers and other outlets

Launch dateWholesale distribution has already begun. The specific start date is not disclosed.
What the company reported numerically
Quantitative Effects

The company states that the initiative will reduce inventory risk, improve the likelihood of a hit product and maximize distribution efficiency. Specific figures are not disclosed.

Usage history

Ranked No. 1 in the Rakuten Market category during its initial e-commerce launch. Sales volume and number of users are not disclosed.

Relationship between the counterparty and the company
CRAVIA Inc.6573
Relationship with the Company

A business relationship involving the use of the “ほっぺちゃん” IP. Specific contractual, capital or personnel relationships are not disclosed.

CounterpartyThe Sun 宝石 Business Division of メモリーテックつくば株式会社

The Sun 宝石 Business Division of メモリーテックつくば株式会社. Other information, including location, representative, business activities, capital and year established, is not disclosed.

Award/certification name

No. 1 in the Rakuten Market category ranking

Awarding / certifying body

Rakuten Ichiba

Impact on Business Performance

The impact on the company’s results is expected to be immaterial.

The company does not address Contract Value / Offering price.

Source (materials cited by the company)

Rakuten Marketplace category ranking

Announced details
ItemDetails
Names of Products / Services Covered8 new original sticker designs featuring the popular character IP “ほっぺちゃん”
CounterpartyThe Sun 宝石 Business Division of メモリーテックつくば株式会社
Counterparty overviewThe Sun 宝石 Business Division of メモリーテックつくば株式会社. Other information, including location, representative, business activities, capital and year established, is not disclosed.
Relationship with the CompanyA business relationship involving the use of the “ほっぺちゃん” IP. Specific contractual, capital or personnel relationships are not disclosed.
Launch dateWholesale distribution has already begun. The specific start date is not disclosed.
Applicable areaStationery sections, character-goods sections, mass retailers and other outlets
Award/certification nameNo. 1 in the Rakuten Market category ranking
Awarding / certifying bodyRakuten Ichiba
Quantitative EffectsThe company states that the initiative will reduce inventory risk, improve the likelihood of a hit product and maximize distribution efficiency. Specific figures are not disclosed.
Usage historyRanked No. 1 in the Rakuten Market category during its initial e-commerce launch. Sales volume and number of users are not disclosed.
Impact on Business PerformanceThe impact on the company’s results is expected to be immaterial.
SourceRakuten Marketplace category ranking
Items this document does not state (6)
Contract ValueOffering priceContract DateRegistration number and expiry dateLocationLocation scale

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The product became a hit backed by sales results, having ranked No. 1 in the Rakuten Market category during its initial e-commerce launch, with purchases spreading through social media and a high purchase rate, particularly among fans.

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Popular character IP “ほっぺちゃん” to be rolled out wholesale after product ranked No. 1 in the Rakuten Market category | CRAVIA Inc. (6573) timely disclosure | Komori