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Other Disclosures6573CRAVIA Inc.Information and Communications, Services and Others

Notice Regarding the Launch of the Experience-Based Stationery Business “Deco Station” for Generation Z and Growth Strategy

CRAVIA has decided to launch “Deco Station,” a customizable stationery experience business for Generation Z, in collaboration with a Korean stationery and general merchandise supply chain. The business will combine in-store experiences, parts sales, and IP and collaboration sales, with nationwide expansion centered on franchising.

Worth reading
74In focus
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Direction
Improvement
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Scale
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Wording
Conditional
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Announced details

Deco Station
Applicable field (uses covered by this announcement)
Experience-based customizable stationery for Generation ZDIY stationery experiencesFan activitiesCharacters and IPSocial media commerce
Launch dateAnnouncement that the Company decided to launch the business on 1 April 2026. The actual start date for store and service operations is Not disclosed.
What the company reported numerically
Quantitative Effects

Throughput: 15–15 people per hour (assumption). Cost ratio: approximately 45–50%; gross margin: around 50%.

Relationship between the counterparty and the company
CRAVIA Inc.6573
Relationship with the Company

A Korean partner in the stationery and general merchandise supply chain with which the Company will collaborate on this business. Information regarding capital and personnel relationships is Not disclosed.

CounterpartyKJ Equity Partners

A company whose strengths include sourcing and developing trending products in Korea. Other information, including its location, representative, business activities, capital, and year established, is Not disclosed.

Registration number and expiry date

Trademark application pending (registration number and expiry date: Not disclosed)

Location (as indicated in this announcement)

Small-format space: can be opened in a 5–10 tsubo space.

Offering price

Average spend per customer: ¥800–¥1,500. Cost ratio: approximately 45–50%; gross margin: around 50%.

Impact on Business Performance

The impact on the company’s financial results is expected to be minor.

The company does not address Contract Value.

Announced details
ItemDetails
Names of Products / Services CoveredDeco Station
CounterpartyKJ Equity Partners
Counterparty overviewA company whose strengths include sourcing and developing trending products in Korea. Other information, including its location, representative, business activities, capital, and year established, is Not disclosed.
Relationship with the CompanyA Korean partner in the stationery and general merchandise supply chain with which the Company will collaborate on this business. Information regarding capital and personnel relationships is Not disclosed.
Offering priceAverage spend per customer: ¥800–¥1,500. Cost ratio: approximately 45–50%; gross margin: around 50%.
Launch dateAnnouncement that the Company decided to launch the business on 1 April 2026. The actual start date for store and service operations is Not disclosed.
Applicable areaExperience-based customizable stationery for Generation Z, DIY stationery experiences, Fan activities, Characters and IP, Social media commerce
Registration number and expiry dateTrademark application pending (registration number and expiry date: Not disclosed)
Location scaleSmall-format space: can be opened in a 5–10 tsubo space.
Quantitative EffectsThroughput: 15–15 people per hour (assumption). Cost ratio: approximately 45–50%; gross margin: around 50%.
Impact on Business PerformanceThe impact on the company’s financial results is expected to be minor.
Items this document does not state (7)
Contract ValueContract DateAward/certification nameAwarding / certifying bodyLocationUsage historySource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To bring the DIY stationery experience that is growing rapidly in the Korean market to Japan, while capitalizing on synergies with the Company’s IP business and social media marketing business. In addition, through collaboration with KJ Equity Partners, the Company aims to expand nationwide by improving access to trending products, product development speed, and cost competitiveness.

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Notice Regarding the Launch of the Experience-Based Stationery Business “Deco Station” for Generation Z and Growth Strategy | CRAVIA Inc. (6573) timely disclosure | Komori