Worth reading
60In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
1290
¥ millionWording
Avoiding a definitive answer
How definitive the wording is.Items stated in the management plan
Annual updateSales TargetFiscal year Actual results for the fiscal year ended December 2025 / Amount 546 → Fiscal year Plan for the fiscal year ending December 2028 / Amount 1,290
Operating profit targetFiscal year Actual results for the fiscal year ended December 2025 / Amount -282 → Fiscal year Plan for the fiscal year ending December 2028 / Amount -73
What happened to the previous planNet Sales 671 / Operating loss -219 / Number of ambassador program implementations 15 → Net Sales 546 / Operating loss -282 / Number of ambassador program implementations 13
Investment amount by sectorField New-store opening costs for the reuse business / Amount ¥38 million / Scheduled timing of expenditures April 2026 to March 2029
Key initiatives
01Expand sales through coordination with other businesses
02Maintain existing business relationships and strengthen manufacturing capabilities
03Expand the reuse business and physical stores and broaden the e-commerce product lineup
04Pursue further synergies and improved profitability
05Strengthening the Governance Framework
06Review the internal audit structure
07Ensure the effectiveness of audits by the Audit & Supervisory Committee
08Develop internal rules and review business processes
09Strengthen and reinforce compliance awareness
10Strengthen the system for timely disclosure of decided facts
Segment targetSegment Consolidated / Net Sales Fiscal year ending December 2026 703 / FY2027.12 997 / FY2028 December 1,290 / Operating loss Fiscal year ending December 2026 -221 / FY2027.12 -137 / FY2028 December -73, Segment Reuse business / Net Sales Fiscal year ending December 2026 349 / FY2027.12 532 / FY2028 December 725 / Operating profit Fiscal year ending December 2026 13 / FY2027.12 33 / FY2028 December 58
Non-financial targetsIndicator name Number of ambassador program implementations / Target value 13 Engagements / Timing End of 2026
Size of the Target MarketMarket Influencer Marketing / Figures ¥164.5 billion in 2029, approximately 1.9 times the 2024 level / Source Survey by CyberBuzz / Digital Infact (November 2024), Market Beauty devices / Figures US$63.19 billion in 2021, US$351.3 billion in 2030, CAGR of 21% from 2022 to 2030 / Source Panorama Data Insights (report dated 16 February 2022), Market B2C e-commerce for physical goods / Figures Market size of over ¥20 trillion in 2029 and an e-commerce penetration rate of over 13.5% in 2030 / Source Ministry of Economy, Trade and Industry, Report on the FY2024 E-Commerce Market Survey; forecasts compiled by the Company, Market Colored contact lenses / Figures US$121.42 million in 2024, US$324.65 million in 2033, CAGR of 11.58% / Source Deep Market Insights, Market Domestic reuse market / Figures Approximately ¥4 trillion in 2030 / Source Reuse Economy Shimbun, Reuse Market Databook 2025
Risks identified by the company
Risk of excess liabilities
Stealth marketing
Risks associated with the management of personal information
Risk of system failures
Litigation Risk
Risks associated with holding inventory (BTCリンク株式会社)
Product liability risks (BTCリンク株式会社)
| Item | Details |
|---|---|
| Plan name | Consolidated Business Plan (Fiscal Years Ending December 2026 to December 2028) |
| Plan period | Fiscal years ending December 2026 through December 2028 |
| Progress against the plan | Annual update |
| Sales Target | Fiscal year Actual results for the fiscal year ended December 2025 / Amount 546 → Fiscal year Plan for the fiscal year ending December 2028 / Amount 1,290 |
| Operating profit target | Fiscal year Actual results for the fiscal year ended December 2025 / Amount -282 → Fiscal year Plan for the fiscal year ending December 2028 / Amount -73 |
| Investment amount by sector | Field New-store opening costs for the reuse business / Amount ¥38 million / Scheduled timing of expenditures April 2026 to March 2029 |
| Segment target | Segment Consolidated / Net Sales Fiscal year ending December 2026 703 / FY2027.12 997 / FY2028 December 1,290 / Operating loss Fiscal year ending December 2026 -221 / FY2027.12 -137 / FY2028 December -73, Segment Reuse business / Net Sales Fiscal year ending December 2026 349 / FY2027.12 532 / FY2028 December 725 / Operating profit Fiscal year ending December 2026 13 / FY2027.12 33 / FY2028 December 58 |
| Non-financial targets | Indicator name Number of ambassador program implementations / Target value 13 Engagements / Timing End of 2026 |
| Key initiatives | Expand sales through coordination with other businesses, Maintain existing business relationships and strengthen manufacturing capabilities, Expand the reuse business and physical stores and broaden the e-commerce product lineup, Pursue further synergies and improved profitability, Strengthening the Governance Framework, Review the internal audit structure, Ensure the effectiveness of audits by the Audit & Supervisory Committee, Develop internal rules and review business processes, Strengthen and reinforce compliance awareness, Strengthen the system for timely disclosure of decided facts |
| Results under the previous plan | Net Sales 671 / Operating loss -219 / Number of ambassador program implementations 15 → Net Sales 546 / Operating loss -282 / Number of ambassador program implementations 13 |
| Size of the Target Market | Market Influencer Marketing / Figures ¥164.5 billion in 2029, approximately 1.9 times the 2024 level / Source Survey by CyberBuzz / Digital Infact (November 2024), Market Beauty devices / Figures US$63.19 billion in 2021, US$351.3 billion in 2030, CAGR of 21% from 2022 to 2030 / Source Panorama Data Insights (report dated 16 February 2022), Market B2C e-commerce for physical goods / Figures Market size of over ¥20 trillion in 2029 and an e-commerce penetration rate of over 13.5% in 2030 / Source Ministry of Economy, Trade and Industry, Report on the FY2024 E-Commerce Market Survey; forecasts compiled by the Company, Market Colored contact lenses / Figures US$121.42 million in 2024, US$324.65 million in 2033, CAGR of 11.58% / Source Deep Market Insights, Market Domestic reuse market / Figures Approximately ¥4 trillion in 2030 / Source Reuse Economy Shimbun, Reuse Market Databook 2025 |
| Risks identified | Risk of excess liabilities, Stealth marketing, Risks associated with the management of personal information, Risk of system failures, Litigation Risk, Risks associated with holding inventory (BTCリンク株式会社), Product liability risks (BTCリンク株式会社) |
| Publication date | 31 March 2026 |
Items this document does not state (12)
Operating profit margin targetNet income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planPlan assumptionsReason for revision or withdrawalDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The Company recognizes the digitization of consumer behavior and the expansion of fan-driven consumption as growth opportunities. It also plans to improve profitability through business diversification and synergies within the Group by leveraging the business portfolio built through M&A and business acquisitions through the previous fiscal year.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.