Announced details
Entertainment IP, social media advertising, applications, and integrated promotion linking live events
The Company handled TikTok advertising operations as a promotional initiative for an in-game event linked to the selection of performing members.
Kanagawa Prefecture; KT Zepp Yokohama (live venue)
The impact on the company’s results is expected to be immaterial.
The company does not address Contract Value / Offering price.
TBS Channel product page and YouTube video URL
| Item | Details |
|---|---|
| Names of Products / Services Covered | AKB48 official app game “どっぼーん！ひとりじめ！”, AKB48’s “どっぼーん！ひとりじめ！” 5th-Anniversary Live, TikTok advertising management services |
| Relationship with the Company | The Company handled TikTok advertising operations as a promotional initiative for an in-game event linked to the selection of performing members. |
| Launch date | 25 March 2026 (stated as the scheduled television broadcast date) |
| Applicable area | Entertainment IP, social media advertising, applications, and integrated promotion linking live events |
| Location | Kanagawa Prefecture; KT Zepp Yokohama (live venue) |
| Impact on Business Performance | The impact on the company’s results is expected to be immaterial. |
| Source | TBS Channel product page and YouTube video URL |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To demonstrate a promotional case linking social media advertising, in-game events and live events, visualize the effectiveness of this approach by expanding awareness through television broadcasting, and increase market recognition and opportunities to win contracts for similar promotional projects.