Deepening existing industries and entering new ones
First written in FY2018. 3 of 5 entries say "Restated". Latest entry: FY2025.
The whole theme swung hardest in 2021: 3 of 24 companies on the "Worse" side.
10 other companies' latest entry also says "Restated".
- FY2025RestatedAnnual report
「We are expanding our service lineup and enhancing added value to expand our customer base.」
The policy of deepening engagement in existing industries and expanding the customer base by broadening the service lineup and enhancing added value remains in place. - FY2021RestatedAnnual report
「Accordingly, by investing more actively than ever in comprehensive marketing, we will work to increase orders from a variety of industries and further expand cross-selling for both MSR and the Team Questionnaire.」
The policy of expanding industry-specific orders and cross-selling for both MSR and the Team Questionnaire through comprehensive marketing investment remains in place. - FY2020RestatedAnnual report
「Accordingly, by investing more actively than ever in comprehensive marketing, we will work to increase orders from a variety of industries and further expand cross-selling for both MSR and STAR.」
The policy of expanding industry-specific orders and cross-selling for both MSR and STAR through comprehensive marketing investment remains in place. - FY2019ReframedAnnual report
「Accordingly, by investing more actively than ever in comprehensive marketing, we will work to increase orders from a variety of industries and further expand cross-selling for both MSR and STAR.」
The description of the initiatives expanded from a focus on online marketing to comprehensive marketing investment covering both MSR and STAR, together with cross-selling expansion. - FY2018First statedAnnual report
「Our Group serves a broad range of customers, primarily in industries such as food service, retail, automotive, beauty and leisure. To achieve further growth, however, we believe that deepening our relationships in the financial, lodging and government (public-sector) industries, in addition to these existing industries, is an important issue. We also believe that there is demand for surveys to improve services in non-store businesses such as delivery and mail-order services, and recognise entry into these industries as another issue to address. Accordingly, we will invest in online marketing going forward and work to increase orders from a variety of industries through measures such as expanding listing advertising and revamping our corporate website.」
The policy of deepening engagement in existing core industries while expanding into finance, lodging, government, delivery and mail-order services through online marketing and a revamped corporate website remains in place.