Announced details
IP content business, live events, product planning and commercialization, e-commerce sales, logistics, collaboration food and beverages
The company will hold a collaboration event featuring Benesse Corporation's character "Shimajiro" and Tokyo Tower. Capital and personnel relationships are Not disclosed
Except that 株式会社ベネッセコーポレーション operates "Shimajiro" and Tokyo Tower is the event venue, other details are Not disclosed
Tokyo Tower (4-2-8 Shibakoen, Minato-ku, Tokyo)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | TOKYO TOWER × ＆Shimajiro, Collaboration ticket including an in-building quiz rally, Original merchandise, Collaboration cafés |
| Counterparty | Benesse Corporation, Tokyo Tower |
| Counterparty overview | Except that 株式会社ベネッセコーポレーション operates "Shimajiro" and Tokyo Tower is the event venue, other details are Not disclosed |
| Relationship with the Company | The company will hold a collaboration event featuring Benesse Corporation's character "Shimajiro" and Tokyo Tower. Capital and personnel relationships are Not disclosed |
| Launch date | 2 October 2026 (scheduled event launch date) |
| Applicable area | IP content business, live events, product planning and commercialization, e-commerce sales, logistics, collaboration food and beverages |
| Location | Tokyo Tower (4-2-8 Shibakoen, Minato-ku, Tokyo) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the IP content business, to combine live events, tickets, original merchandise, and collaboration food and beverages to create multiple customer touchpoints and revenue opportunities from a single IP. The company also aims to create new business opportunities by combining its e-commerce and logistics infrastructure with its IP product planning and event planning capabilities.