Impact of Ad Fraud on the Advertising Business
First written in FY2020-Q3. 3 of 6 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2024: 2 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Dropped".
- FY2024DroppedAnnual report
「(1) The Internet Advertising Market」
The FY2024 list of major risks does not explicitly identify ad fraud as a standalone risk item. - FY2021-Q3RestatedAnnual report
「Meanwhile, government initiatives to promote the sound development of the digital advertising market have also become more active. To respond to changes in the market, our group is working to strengthen its system for operating advertising businesses more effectively and appropriately.」
It continues to describe personal information protection regulations, ad fraud issues and the government's efforts to promote a sound market. - FY2021-Q2RestatedAnnual report
「At the same time, problems arising from tighter personal information protection regulations and ad fraud have become increasingly apparent, and the government's efforts to promote a sound digital advertising market have also become more active.」
It continues to describe tighter personal information protection regulations, ad fraud issues and the government's efforts to promote a sound digital advertising market. - FY2021-Q1Added the government's moves to promote a sound digital advertising market.Annual report
「At the same time, problems arising from tighter personal information protection regulations and ad fraud have become increasingly apparent, and the government's efforts to promote a sound digital advertising market have also become more active.」
It states that, in addition to tighter personal information protection regulations and ad fraud, the government's efforts to promote a sound digital advertising market have become more active. - FY2020RestatedAnnual report
「The market has also seen problems arising from tighter personal information protection regulations and ad fraud become increasingly apparent. To respond to these changes in the market environment, the Group is working to strengthen its systems for more effective and appropriate advertising operations.」
It continues to describe problems in the advertising market, including ad fraud, and efforts to strengthen systems for appropriate advertising operations. - FY2020-Q3First statedAnnual report
「The market has also seen problems arising from tighter personal information protection regulations and ad fraud become increasingly apparent.」
It newly states that problems caused by ad fraud have become apparent in the market. It does not state that the Company has incurred losses or suffered specific damage.