Year-on-year decline in profit due to business expansion and higher advertising expenses
First written in FY2018-Q1. . Latest entry: FY2026.
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- FY2026Updated factors behind advertising business performance for the full yearAnnual report
「As a result, consolidated revenue for the fiscal year was ¥2,316 million, or 96.0% of the previous fiscal year's level, and segment profit was ¥74 million, or 48.6%.」
While pursuing initiatives including influencer marketing, media solutions, and app operations, the Internet Advertising Business posted lower revenue and lower profit due to the impact of reduced advertising spending by major ad network customers and across the industry as a whole. - FY2026-H1Updated factors behind advertising business performance for the interim periodAnnual report
「At the same time, the impact of reduced budgets from major customers in the ad network business and declining advertising expenditure across the industry continued, resulting in year-on-year declines in both revenue and segment profit.」
The decline in advertising spending among major customers of the ad network business and across the industry continued, resulting in interim revenue of ¥1,178 million and a segment loss of ¥23 million for the internet advertising business. - FY2025Updated factors behind advertising business performance for the full yearAnnual report
「As a result, revenue for the fiscal year was ¥2,411 million, or 87.5% of the level for the same period of the previous year, and segment profit was ¥153 million, or 46.2%.」
Although the company pursued influencer marketing, app operations and media solutions, among other initiatives, the internet advertising business posted lower revenue and profit due to reduced advertising budgets among major ad network customers and other factors. - FY2025-H1Updated factors behind advertising business performance for the interim periodAnnual report
「Meanwhile, the decline in advertising budgets among our major customers and across the industry in the ad network business continued to have a significant impact on earnings, resulting in year-on-year declines in both revenue and segment profit.」
In the internet advertising business, the company pursued initiatives in influencer marketing and app operations, but revenue and profit declined due to lower advertising budgets in the ad network business. - FY2024Updated factors behind advertising business performance for the full yearAnnual report
「As a result, revenue for the fiscal year was ¥2,756 million, or 86.7% of the level for the same period of the previous year, and segment profit was ¥333 million, or 49.9%.」
Although the company pursued initiatives in app operations, influencer marketing and media solutions, the internet advertising business posted lower revenue and profit due to the impact of declining advertising budgets. - FY2024-Q3Updated factors behind advertising business performance for the third quarterAnnual report
「In the internet advertising business, the company is optimising its business structure by shifting resources from the ad network business to the influencer marketing business, a growth market. In the app operations business, the company worked to restore profitability by establishing an environment that shortens development periods, increasing the number of new titles and achieving simultaneous releases of Android and iOS versions.」
In the advertising business, the company shifted resources from the ad network business to influencer marketing, while in app operations it established a development environment, increased the number of new titles and achieved simultaneous Android and iOS releases. However, the advertising business as a whole posted lower revenue and profit. - FY2024-Q2Updated factors behind advertising business performance for the second quarterAnnual report
「In the media solutions business, revenue remained stable, with the number of active partners reaching a record high. Meanwhile, the decline in advertising budgets among major customers of the ad network business and across the industry had a significant impact on the company’s revenue, resulting in lower revenue and segment profit year on year. As a result, revenue for the six months ended the second quarter was ¥1,444 million, or 86.6% of the level for the same period of the previous year, and segment profit was ¥259 million, or 70.6%.」
The number of active partners in the media solutions business reached a record high, but the advertising business posted lower revenue and profit due to the decline in advertising budgets in the ad network business. - FY2024-Q1Updated factors behind advertising business performance for the first quarterAnnual report
「Meanwhile, revenue and segment profit both declined year on year due to the impact of changes in people’s behaviour and consumption patterns and low advertising unit prices caused by external factors. As a result, revenue for the three months ended the first quarter was ¥707 million, or 84.8% of the level for the same period of the previous year, and segment profit was ¥129 million, or 72.9%.」
In the internet advertising business, revenue was ¥707 million and segment profit was ¥129 million, resulting in lower revenue and profit year on year due to changes in behaviour and consumption patterns and the impact of persistently low advertising unit prices. - FY2023Updated factors behind advertising business performance for the full yearAnnual report
「As a result, revenue for the fiscal year was ¥3,180 million, or 78.2% of the level for the same period of the previous year, and segment profit was ¥667 million, or 47.1%.」
The internet advertising business posted lower revenue and profit as the company shifted toward growth areas and pursued development investment, while changes in people’s behaviour and consumption patterns and the maturation of the market affected performance. - FY2023-Q3Updated factors behind advertising business performance for the third quarterAnnual report
「Meanwhile, revenue and segment profit both declined from the previous quarter, due largely to the decrease in time spent engaging with media following the easing of COVID-19-related restrictions on activities and the deterioration in market conditions resulting from changes in people’s consumption patterns and lifestyles.」
The internet advertising business posted lower revenue and profit than in the previous quarter due to the decrease in time spent engaging with media following the easing of activity restrictions and worsening market conditions resulting from changes in consumption patterns and lifestyles. Revenue for the nine months ended the third quarter was ¥2,398 million, and segment profit was ¥521 million. - FY2023-Q2Updated factors behind advertising business performance for the second quarterAnnual report
「In the media solutions business, the number of active partners and active advertising slots reached record highs, resulting in higher revenue, and the “Action” marketing platform, which began operations during the current fiscal year, also performed well. However, due to the impact of worsening market conditions, revenue and segment profit both remained at the same levels as in the previous quarter.」
The number of active partners and active advertising slots in the media solutions business reached record highs, and Action performed well, while advertising business performance remained at the same level as in the previous quarter due to worsening market conditions. - FY2023-Q1Updated factors behind advertising business performance for the first quarterAnnual report
「As a result, revenue for the three months ended the first quarter was ¥834 million, or 77.5% of the level for the same period of the previous year, and segment profit was ¥177 million, or 39.6%.」
In the internet advertising business, revenue was ¥834 million and segment profit was ¥177 million, resulting in lower revenue and profit year on year due to the loss of the special demand from a major project in the previous year, worsening advertising market conditions and delays in the release of new titles, among other factors. - FY2022Updated factors behind advertising business performance for the full yearAnnual report
「As a result, segment revenue for the fiscal year increased to ¥4,065 million, or 103.3% of the level for the same period of the previous year, while segment profit was ¥1,415 million, or 97.6%.」
The company disclosed that the internet advertising business generated higher revenue in FY2022, while segment profit was 97.6% of the level for the same period of the previous year. - FY2022-Q3Updated factors behind advertising business performance for the third quarterAnnual report
「The internet advertising business includes the ad network business, affiliate business, media solutions business, advertising agency business (サイバーコンサルタント) and app operations business (オーテ and Simple App Studio), among others. In the app operations and media solutions businesses, which are areas being strengthened for growth, performance remained solid as the company successfully captured increased demand associated with advertisers’ fiscal year-ends and acquired major customers.」
The app operations and media solutions businesses successfully captured fiscal year-end demand and acquired major customers, resulting in advertising business revenue of ¥3,149 million and segment profit of ¥1,164 million for the nine months ended the third quarter. - FY2022-Q2Updated factors behind advertising business performance for the second quarterAnnual report
「As a result, revenue for the six months ended the second quarter was ¥2,145 million, or 122.1% of the level for the same period of the previous year, and segment profit was ¥837 million, or 144.2%, with high-margin businesses including app operations contributing to a significant increase in profit.」
In the internet advertising business, revenue was ¥2,145 million and segment profit was ¥837 million, resulting in higher revenue and a significant increase in profit due to the contribution from high-margin businesses including app operations. - FY2022-Q1Updated factors behind advertising business performance for the first quarter of FY2022Annual report
「As a result, revenue for the three months ended the first quarter was ¥1,076 million, or 130.5% of the level for the same period of the previous year, and segment profit was ¥447 million, or 170.3%, with high-margin businesses contributing to a significant increase in profit.」
In the internet advertising business, revenue was ¥1,076 million and segment profit was ¥447 million, with profit increasing significantly due to the contribution from high-margin businesses. - FY2021Updated factors behind advertising business performance for FY2021Annual report
「As a result, segment revenue for the fiscal year increased to ¥12,163.427 million, or 106.1% of the level for the same period of the previous year, while segment profit rose significantly to ¥1,420.367 million, or 163.9%, as high-margin businesses contributed.」
High-margin businesses, including media solutions, app operations and affiliate services, contributed, resulting in higher revenue and a significant increase in profit in the advertising business. - FY2021-Q3Updated factors behind advertising business performance for the third quarterAnnual report
「As a result, revenue for the nine months ended the third quarter increased to ¥9,175.661 million, or 101.7% of the level for the same period of the previous year, while segment profit rose significantly to ¥971.055 million, or 151.0%, as high-margin businesses contributed.」
In the internet advertising business, revenue was ¥9,175.661 million and segment profit was ¥971.055 million, resulting in higher revenue and profit due to the contribution from high-margin businesses. - FY2021-Q2Updated factors behind advertising business performance for the second quarterAnnual report
「As a result, revenue for the six months ended the second quarter was ¥6,678.907 million, or 103.1% of the level for the same period of the previous year, while segment profit was ¥570.323 million, or 124.3%. Revenue increased, and segment profit also rose as high-margin businesses contributed.」
In the internet advertising business, revenue was ¥6,678.907 million and segment profit was ¥570.323 million, with profit increasing due to the contribution from high-margin businesses. - FY2021-Q1Updated factors behind advertising business performance for the first quarterAnnual report
「As a result, revenue for the three months ended the first quarter was ¥2,796.398 million, or 96.7% of the level for the same period of the previous year, and segment profit was ¥257.634 million, or 125.0%. Revenue declined slightly, while profit increased as the high-operating-margin app operations business made a significant contribution.」
In the internet advertising business, revenue was 96.7% of the level for the same period of the previous year, while segment profit was 125.0%, supported by the contribution from the app operations business. - FY2020Updated factors behind advertising business performance for the full yearAnnual report
「As a result, segment revenue for the fiscal year was ¥11,465.703 million, or 82.0% of the level for the same period of the previous year, while segment profit was ¥866.755 million, or 112.4%.」
Although major overseas game customers, app operations and media solutions contributed, revenue declined due to the reduction in advertising budgets and other factors, while segment profit increased due to the reversal of the provision for doubtful accounts, among other factors. - FY2020-Q3Updated factors behind advertising business performance for the third quarterAnnual report
「As a result, revenue for the nine months ended the third quarter was ¥9,018.030 million, or 88.5% of the level for the same period of the previous year, and segment profit was ¥643.267 million, or 138.3%.」
In the internet advertising business, revenue was 88.5% of the level for the same period of the previous year, while segment profit was 138.3%. Advertising investment, the ad network, advertising reviews and advertising self-restraint were cited as factors affecting performance. - FY2020-Q2Updated factors behind advertising business performance for the second quarterAnnual report
「As a result, revenue for the six months ended the second quarter was ¥6,480.668 million, or 90.7% of the level for the same period of the previous year, and segment profit was ¥458.864 million, or 145.8%.」
In the advertising business, revenue fell below the level for the same period of the previous year due to contributions from major overseas game customers and the media solutions business, among other factors, while segment profit reached 145.8% of the year-earlier level. - FY2020-Q1Updated factors behind the first-quarter decline in advertising business revenue and increase in profitAnnual report
「During the three months ended the first quarter, the media solutions business and affiliate business, which are priority areas, and the app operations business acquired through the acquisition of オーテ contributed to revenue. Meanwhile, budgets for game and e-commerce projects declined as the shift toward major media platforms intensified, resulting in lower revenue but higher operating profit.」
The media solutions, affiliate and オーテ app operations businesses contributed to revenue, while the shift toward major media platforms caused the advertising business to post lower revenue and higher profit. - FY2019Updated factors behind the full-year decline in advertising business revenue and profitAnnual report
「During the fiscal year, revenue and operating profit declined due to the reduction in advertising budgets in the ad network and agency businesses, although the video advertising business and other businesses were showing signs of recovery.」
Although video advertising and other businesses were recovering, the reduction in advertising budgets in the ad network and agency businesses resulted in full-year revenue of ¥13,990.552 million and segment profit of ¥770.932 million. - FY2019-Q3Updated factors behind the third-quarter decline in advertising business revenue and profitAnnual report
「During the three months ended the third quarter, the video advertising and affiliate businesses were showing signs of recovery, but revenue declined because the reduction in large advertising budgets in the agency business affected performance. In addition, operating profit declined because a provision for doubtful accounts was recorded for the full amount of receivables from one customer of a consolidated subsidiary, within selling, general and administrative expenses. As a result, revenue for the nine months ended the third quarter was ¥10,186.752 million, or 85.9% of the level in the same quarter of the previous year, and segment profit was ¥465.167 million, or 40.9%.」
Although the video advertising and affiliate businesses were showing signs of recovery, the reduction in large advertising budgets in the agency business and the provision for doubtful accounts covering the full amount of receivables from a customer of a consolidated subsidiary were factors behind the decline in revenue and profit. - FY2019-Q2Updated factors behind the second-quarter decline in advertising business revenue and profitAnnual report
「During the six months ended the second quarter, revenue and operating profit declined due to changes in market conditions resulting from the reduction in large advertising budgets and the expansion of advertising budgets for social media, among other factors. As a result, revenue for the six months ended the second quarter was ¥7,145.482 million, or 87.5% of the level in the same quarter of the previous year, and segment profit was ¥314.648 million, or 40.8%.」
In the internet advertising business, revenue and segment profit fell below the levels for the same period of the previous year due to the reduction in large advertising budgets and the shift of budgets to social media advertising. - FY2019-Q1Updated factors behind the first-quarter decline in advertising business revenue and profitAnnual report
「During the three months ended the first quarter, revenue and operating profit declined due to changes in market conditions resulting from the reduction in large advertising budgets and the expansion of advertising budgets for social media, among other factors. As a result, revenue for the three months ended the first quarter was ¥3,735.164 million, or 84.6% of the level for the same period of the previous year, and segment profit was ¥186.505 million, or 36.4%.」
In the internet advertising business, revenue and segment profit fell below the levels for the same period of the previous year, as changes in market conditions resulting from reduced large advertising budgets and the shift of budgets to social media affected performance. - FY2018-Q3Updated factors behind the third-quarter profit declineAnnual report
「As a result, during the nine months ended the third quarter, the expansion in revenue from the video advertising business “maio” and the agency business contributed positively. However, the cost of sales rose due to strengthened procurement to acquire and secure high-quality media, while personnel increased in connection with the creation of new businesses and the strengthening of the operating structure for growth businesses. Revenue was ¥11,864.801 million, or 108.6% of the level in the same quarter of the previous year, and segment profit was ¥1,136.464 million, or 66.7%.」
In the internet advertising business, revenue increased, but segment profit fell below the level for the same period of the previous year due to higher costs resulting from strengthened procurement to secure high-quality media and increased personnel for new and growth businesses, among other factors. - FY2018-Q2Updated factors behind the second-quarter profit declineAnnual report
「As a result, during the six months ended the second quarter, the expansion in revenue from the agency business and the video advertising business “maio” contributed positively. However, the cost-of-sales ratio rose due to strengthened procurement to acquire and secure high-quality media, while personnel increased in connection with the creation of new businesses and the strengthening of the operating structure for growth businesses. Revenue was ¥8,169.785 million, or 117.0% of the level in the same quarter of the previous year, and segment profit was ¥771.188 million, or 68.4%.」
In the internet advertising business, revenue increased, but segment profit declined year on year due to strengthened procurement to secure high-quality media, the higher cost ratio, and increased personnel for new and growth businesses, among other factors. - FY2018-Q1First statedAnnual report
「Meanwhile, the operating loss, ordinary loss and net loss attributable to owners of the parent were below the levels for the same period of the previous year, due to the higher cost-of-sales ratio, an increase in personnel associated with strengthening the organisation for business expansion, and higher advertising and promotional expenses for the hometown tax donation business “Furunavi” and the mail-order business, among other factors.」
Although revenue exceeded the level for the same period of the previous year, the higher cost-of-sales ratio, increased personnel expenses, and higher advertising and promotional expenses for the Furunavi and mail-order businesses were cited as factors behind the year-on-year decline in each profit measure.