A Leap Toward the “New Janome” and a Break from Specialization in Household Sewing Machines

「Under the previous medium-term management plan “JANOME 2021 Navigation for the Future,” the Company set out a leap toward the “New Janome” and, with 2021, the 100th anniversary of its founding, serving as one milestone, pursued sustainable growth under its basic policy and implemented various initiatives toward that goal. In this context, although it faced unexpected changes in the business environment, including restrictions on business activities due to the COVID-19 pandemic and a sharp increase in demand for household sewing machines, it achieved the results it had envisioned through swift and flexible responses, including strengthening its supply system to meet demand, introducing work-from-home arrangements, conducting sales activities online, and working to continue its business operations.」

「Under the medium-term management plan “JANOME 2021 Navigation for the Future,” we set out a leap toward the “New Janome.” To achieve our goal of sustainable growth, with 2021, the 100th anniversary of our founding, serving as one milestone, we believe we must move away from our position as a “manufacturer specializing in household sewing machines.” We will expand the industrial equipment business, which is growing as our second core business, and establish a solid business foundation to achieve this leap toward the “New Janome.”」