Expanding demand among younger consumers by promoting the sustainability of sewing machines
First written in FY2022. 2 of 3 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-09-11.
No other company in this theme has enough history to compare yet.
- 2026-09-11AdvancedOther Disclosures
「JANOME Corporation (head office: Hachioji, Tokyo; Representative Director and President: Doi Hitoshi (土井 仁)) will hold a workshop at Bobinage in cooperation with 株式会社 FUNDARD (head office: Suginami, Tokyo; Representative Director: Murase Kazue (村瀬和絵)).」
The company describes specific developments in its existing initiatives promoting sewing-machine sustainability and the enjoyment of making things by hand, including collaboration with Jibungurumi, workshops using memorable clothing, use of sewing machines with embroidery functions, and the commencement of handling those machines in stores. - FY2026-H1AdvancedAnnual report
「In Japan, as overseas, we expanded sales through the introduction of new models. We also held another collaborative workshop with a long-established kimono retailer under the theme of sustainability, offering a value proposition that combined traditional culture with modern sewing technology.」
As a measure to promote the sustainable value of sewing machines, the Company continued to hold collaborative workshops with a long-established kimono retailer, offering proposals that combined traditional culture with sewing technology. - FY2022First statedAnnual report
「Sewing machines are also described as the only means of production found in the home. They contribute to ethical consumption through such activities as remaking and reusing handmade items, and we believe the products themselves can contribute to sustainability and environmental protection. At a time when the degree to which products contribute to the environment directly influences consumer behavior, promoting the sustainability of sewing machines is expected to broaden the customer base, particularly among younger generations who have had little familiarity with sewing machines to date.」
The Company has, for the first time, explicitly identified measures to promote the remaking and reuse potential and environmental value of sewing machines and acquire new customer segments, particularly among younger people.