Product Development Anticipating Latent Market Demand

「We launched the new overseas models HORIZON Memory Craft 9480 QC PROFESSIONAL and CONTINENTAL M8 PROFESSIONAL. Their features designed to appeal to the growing community of machine-quilting enthusiasts, including automatic adjustment of sewing speed to match fabric movement, have been highly rated.」

「We also focused on topical initiatives, such as the launch of the stylish, color-designed SEWLA (Sola), but difficult conditions continued.」

「For overseas markets, our new flagship model, the Continental M17, launched in April 2022 for the first time in 9 years, received high acclaim, particularly in North America and Oceania. Sales increased, led by high-value-added products including this model, contributing to profit.」

「In the Household Equipment Business, high-value-added products such as the Continental M17 flagship model launched in the first quarter are being well received, particularly in the North American market. Sewing machine sales also remained strong in Asia.」

「In overseas sewing machine markets, the Continental M17 flagship model launched during the fiscal year was well received in North America, Europe, Oceania and other markets, and sales grew steadily.」

「Sales grew steadily in the North American and Oceania markets, led by the Continental M17, a new overseas flagship model launched for the first time in 9 years.」

「We will continue to provide attractive products that accurately capture market needs, and do so quickly.」

「In the Household Equipment Business, demand for sewing machines in Japan and overseas remained high as consumers spent more time at home. In the key North American and European markets, the product mix expanded into the mid-range and premium segments, and sales of high-value-added products also increased. In Japan, we focused on stimulating further demand, including through the proactive launch of new products such as the 100th-anniversary commemorative model, and maintained strong performance.」

「The computer sewing machine for overseas markets launched during the fiscal year, the Continental M7 Professional, won one of the world's leading design awards and received high international acclaim. Particularly in North America, efforts to expand sales of these high-value-added products led to higher revenue than in the previous fiscal year, despite a decline in unit sales, and the gradual recovery trend continued.」

「We launched new products addressing customer needs, including a substrate-cutting robot with a new dust-collection system, focused on stimulating demand through trade show participation and other activities, and worked to strengthen the brand and further raise awareness.」

「Meanwhile, by focusing on sales of high-value-added mid-range and premium sewing machines, operating profit increased by ¥110 million year on year to ¥144 million.」

「We will anticipate latent demand as well as existing demand and bring products with attractive features to market.」

「We worked to stimulate demand by providing customers with more opportunities to see our products and experience the enjoyment of making things, through the launch of highly topical new products such as embroidery-only machines linked to smartphones, participation in trade shows in Japan and overseas, and the dissemination of information via YouTube and social media.」

「We will anticipate latent demand as well as existing demand and bring products with attractive features to market.」

「Against this backdrop, in the second year of the medium-term management plan, the Group implemented various measures, including launching new products designed for ease of use and exhibiting at various trade shows.」

「ⅴ) Product development anticipating latent market demand The company will anticipate latent demand, not only manifest demand, and launch products with attractive features.」

「Against this backdrop, under its medium-term management plan, the Group implemented various measures, including launching new products and exhibiting at various trade shows.」

「In the consumer equipment business, the company focused on stimulating demand in domestic and overseas sewing machine markets and conducted proactive sales activities.」

「In overseas sewing machine markets, the company worked to stimulate demand, centered on new products launched in the current fiscal year.」

「In overseas sewing machine markets, the company worked to expand sales of high-value-added models, while in the domestic sewing machine market it focused on stimulating demand, including by actively exhibiting at various trade shows.」

「Under the medium-term management plan launched in the current fiscal year, the Group worked to stimulate demand by launching new products in the consumer and industrial equipment businesses and to strengthen price competitiveness through thorough cost reductions.」

「Expanding the market by launching new models that address the needs of each market」

「The company will anticipate latent demand, not only manifest demand, and launch products with attractive features.」