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Suzumo Machinery (6405) · InitiativeExhibition expenses continue to increase

Domestic Sales Promotion Using Trade Shows

First written in FY2017-Q1. 8 of 15 entries say "Restated". Latest entry: FY2026.

15entries
11years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2017-Q1 – FY20262016: 220162017: 420172018: 420182019: 120192020: 020202021: 020212022: 120222023: 120232024: 020242025: 120252026: 12026
Same theme, other companies
Market Promotion and Market Share Expansion Through Trade Show ParticipationA theme 44 companies write about · 0 as a headwind · 47 as a tailwind

The whole theme swung hardest in 2020: 4 of 15 companies on the "Worse" side.

3 other companies' latest entry also says "Other".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 44 companies compared. The sentences above are computed from all 44.
Full recordFilings, disclosures and news, newest first
  1. FY2026Exhibition expenses continue to increaseAnnual report

    「Increase in exhibition expenses and other costs to strengthen sales promotion」

    The increase in exhibition expenses and other costs to strengthen sales promotion continues to be cited as a factor behind the increase in selling, general and administrative expenses in the full-year report.
  2. FY2026-H1Increase in exhibition expensesAnnual report

    「Increase in exhibition expenses and other costs to strengthen sales promotion」

    The increase in exhibition expenses and other costs to strengthen sales promotion was a factor behind the increase in selling, general and administrative expenses.
  3. FY2024-Q2Decrease in exhibition expensesAnnual report

    「Consulting expenses, exhibition expenses and other costs declined as a result of cost-control measures.」

    Exhibition expenses are stated to have declined as a result of cost-control measures. The reported costs have changed from the previous fiscal year's increase in exhibition expenses.
  4. FY2023-Q2Increase in exhibition expensesAnnual report

    「Travel and transportation expenses increased, mainly due to overseas business trips, along with higher exhibition expenses and the easing of travel restrictions.」

    The increase in exhibition expenses is cited as a factor behind the increase in selling, general and administrative expenses, updating the reported costs of exhibition-related activities.
  5. FY2019RestatedAnnual report

    「In Japan, we have actively organized various exhibitions centered on our proprietary Suzumo Fair exhibition.」

    Various exhibitions centered on the Suzumo Fair continue as domestic sales-promotion measures.
  6. FY2019-Q2RestatedAnnual report

    「In Japan, we held various exhibitions as planned, centered on our proprietary Suzumo Fair exhibition.」

    Various exhibitions centered on the Suzumo Fair continue as planned domestic sales-promotion measures.
  7. FY2019-Q1ReiteratedAnnual report

    「In Japan, we also held our proprietary Suzumo Fair exhibition, as well as exhibitions including the Western Japan Food Industry Creation Exhibition and FOOMA JAPAN, as planned.」

    Exhibitions such as the Suzumo Fair, which were not specifically mentioned in the previous full-year report, are again listed in the current quarterly report as domestic sales-promotion measures.
  8. FY2018DroppedAnnual report

    「In Japan, we have conducted sales activities tailored to customer needs, including manpower and labor reduction, centered on our core products, compact robots for stores and large machines for food factories.」

    The previous fiscal year's reports specifically mentioned domestic exhibitions such as the Suzumo Fair, but such references are absent from the full-year report. No withdrawal of the exhibition initiatives has been explicitly stated.
  9. FY2018-Q3RestatedAnnual report

    「In Japan, we held our proprietary Suzumo Fair exhibition as planned in the respective regions served by our head office and sales offices.」

    The Suzumo Fair was held in the respective regions served by the head office and sales offices, and domestic sales-promotion measures continue.
  10. FY2018-Q2RestatedAnnual report

    「In Japan, we held our proprietary Suzumo Fair exhibition as planned in the respective regions served by our head office and sales offices.」

    The Suzumo Fair was held in the respective regions served by the head office and sales offices, and domestic sales-promotion measures continue.
  11. FY2018-Q1RestatedAnnual report

    「In Japan, we also held our proprietary Suzumo Fair exhibition, as well as exhibitions including the Western Japan Food Industry Creation Exhibition and FOOMA JAPAN, as planned.」

    The Suzumo Fair and external trade shows continue as domestic sales-promotion measures.
  12. FY2017RestatedAnnual report

    「During the current consolidated fiscal year, as sales competition intensified, we made a company-wide effort to expand sales centered on our core products, pursue detailed new-customer development and hold our proprietary Suzumo Fair exhibition.」

    Exhibitions and sales-promotion activities, including the Suzumo Fair, continue throughout the fiscal year.
  13. FY2017-Q3RestatedAnnual report

    「As part of these efforts, we held our proprietary Suzumo Fair exhibition in Japan as planned.」

    The company continues to hold its own exhibition as a domestic sales-promotion measure.
  14. FY2017-Q2RestatedAnnual report

    「In Japan, we held our proprietary Suzumo Fair exhibition as planned.」

    The company continues to hold its own exhibition as a domestic sales-promotion measure.
  15. FY2017-Q1First statedAnnual report

    「In Japan, we held our proprietary Suzumo Fair exhibition, as well as exhibitions including the Western Japan Food Industry Creation Exhibition and FOOMA JAPAN, as planned.」

    The company uses its own exhibitions and external trade shows as specific domestic sales-promotion measures.
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Domestic Sales Promotion Using Trade Shows | Suzumo Machinery Co.,Ltd. (6405) | Komori